Paid Ads Specialist

September 24

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ThriveCart

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eCommerce • SaaS • B2B

ThriveCart is an advanced cart creation platform designed to enhance the sales and marketing capabilities of online businesses. It helps users build high-converting cart pages, funnels, affiliate campaigns, and courses. ThriveCart provides tools for creating one-click upsell funnels, bump offers, trials, and subscriptions, targeting increased conversion rates and average order values. Additionally, it seamlessly integrates with existing business tools for enhanced functionality, while offering features like sales tax calculation and real-time metrics for better business insights. The platform is trusted by thousands and has helped generate over $5 billion in sales. It is particularly aimed at businesses selling online, providing functionality for affiliate management, course creation, and detailed sales tracking and reporting.

11 - 50 employees

Founded 2016

🛍️ eCommerce

☁️ SaaS

🤝 B2B

💰 Venture Round on 2023-01

📋 Description

• Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook/Instagram Ads, LinkedIn, and others. • Define campaign goals, target audiences, budgets, and KPIs to align with ThriveCart’s growth objectives. • Test and refine ad creatives, messaging, and targeting strategies to maximize ROI. • Monitor campaign performance, analyze data, and generate actionable insights to improve results. • Optimize ad performance by adjusting bidding strategies, audience segmentation, and creatives. • Conduct A/B testing to identify high-performing ad variations. • Work with the content and design teams to develop eye-catching creatives and persuasive ad copy that align with ThriveCart’s brand voice. • Collaborate with the marketing team to ensure paid campaigns complement organic efforts and other promotional activities. • Provide regular performance reports and insights to stakeholders, highlighting successes and areas for improvement. • Manage ad spend efficiently to achieve campaign goals while maintaining budget discipline. • Stay up-to-date with the latest trends in digital advertising, platform updates, and best practices. • Explore new advertising platforms and opportunities to expand ThriveCart’s reach.

🎯 Requirements

• 3+ years of experience in managing paid advertising campaigns, preferably for SaaS or e-commerce brands. • Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and ad platform dashboards. • Proven track record of running successful campaigns on platforms like Google Ads, Facebook/Instagram Ads, LinkedIn, and others. • Hands-on experience with A/B testing, audience segmentation, and conversion rate optimization. • Excellent communication and project management skills. • Familiarity with ThriveCart or other e-commerce platforms. • Experience with retargeting campaigns and funnel-based advertising strategies. • Knowledge of programmatic advertising and display networks. • Certification in Google Ads or Facebook Blueprint is a plus.