Strategic Analytics Manager – Marketing Measurement Partner

🔥 12 hours ago

🇨🇦 Canada – Remote

💵 $1.1M - $1.5M / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

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Thrive Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

👥 B2C

💰 Venture Round on 2015-01

Consulting • Marketing • B2C

Thrive Digital is a growth marketing agency that specializes in designing and managing full funnel growth marketing campaigns. They work with clients to create bespoke, scalable, and sustainable strategies to achieve business objectives using performance marketing, data-driven design, and data measurement. Thrive Digital is known for empowering remote work teams, as demonstrated in their work with companies like Asana and ActiveCampaign. They emphasize collaboration and creativity in their operations, fostering a positive and open work environment. Established in 2011, Thrive Digital prides itself on helping well-known brands spread their message, acquire customers, and generate sales.

📋 Description

• Own Strategic Analytics and Marketing Measurement workflows that drive growth across clients’ marketing programs • Partner with internal media teams and client marketing teams through measurement consultation and technical insights • Lead client lift tests from design through execution to final presentation • Design and execute geo lift tests • Build analyses and insights reporting • Consult client and internal teams on appropriate measurement approaches • Serve as measurement lead across client partnerships • Work with paid media teams to turn data into actionable insights and decisions • Translate between data and marketing teams • Support product feedback loops, identify gaps, and drive integrated project success • Educate non-technical stakeholders on marketing measurement and strategic analytics • Refine playbooks, share knowledge, and strengthen cross-department roadmaps and systems • Support the evolution of Data & Measurement services and products • In the first 30 days, learn systems, build relationships, understand the operating model, and become acquainted with lift experimentation and media mix modelling solutions • In the first 60 days, support client workflows across geo lift experimentation, custom reporting and analysis, and measurement consultation • In the first 90 days, own client workflows and collaborate on measurement service evolution and incoming client partnerships

🎯 Requirements

• Direct experience supporting geo lift experimentation programs through consultation and execution • Experience with media attribution and/or media mix modelling • Strong understanding of the advertising privacy landscape • Fluency in marketing metrics and unit economics across ecommerce and/or B2B demand generation, including ROAS, CPA, CPM, CAC, LTV, ROI, brand lift, and MQL/SQL • Experience using SQL, Python, and LLMs to troubleshoot discrepancies and build custom analyses and reporting • Proven track record influencing marketing executives and gaining buy-in on complex measurement approaches • Ability to translate data into actionable business decisions • Ability to thrive in fast-moving environments and adapt to evolving methods and services • Must be legally authorized to work in the country where the role is based • For roles based in Canada, candidates must already be eligible to work in Canada • Thrive does not provide visa sponsorship

🏖️ Benefits

• Comprehensive benefits program • Remote-first, flexible work • Paid vacation and wellbeing time • Career development support • Internal career coaches • Health, dental, and paramedical coverage • Flexible hours • Human-reviewed applications and candidate interactions • Consent requested when AI tools support parts of the hiring process • No visa sponsorship

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