Senior Brand Manager

🕒 August 28

🇨🇦 Canada – Remote

💵 $117.3k - $151.8k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 6%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Thumbtack

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏪 Marketplace

☁️ SaaS

💰 $75M Debt Financing - Thumbtack on 2024-07

Marketplace • SaaS

Thumbtack is an online marketplace that connects homeowners with local service professionals for home maintenance, repairs, remodeling, and other home projects. The platform lets customers describe projects in their own words, browse local pros across many trades (e. g. , cleaners, handymen, plumbers, electricians, painters, HVAC, contractors, landscapers), view reviews and cost estimates, message pros without sharing contact details until messaging, and offers a guarantee up to $2,500 if a job isn't done as agreed. Thumbtack provides consumer-facing apps and a separate pro-focused experience with resources, community, and tools for professionals to manage leads and reviews. It covers every county in the U. S. and emphasizes project guides, cost guides, and home maintenance plans.

📋 Description

• Help define how Thumbtack positions the company, what it promises pros, and how that promise comes to life across every touchpoint • Lead foundational workstreams to roll out the new brand playbook, including pro positioning and content strategy • Educate and train partner teams and refresh brand artifacts as the market and learnings evolve • Identify high-leverage brand opportunities to drive growth on the pro side of the business • Translate opportunities into creative briefs and strategic direction for internal and external creative partners • Own pro brand insights work, including audience deep dives, creative experimentation, competitive analysis, and brand health tracking • Turn research findings into clear, actionable recommendations • Partner with Marketing and Communications channel owners on integrated content strategy and creative calendars • Build cross-functional relationships across product, service, and sales organizations • Communicate brand vision and align company priorities to it • Lead brand support for AI-driven content, including prompts, skills, brand review systems, and related infrastructure • Orchestrate brand strategy and creative work for campaign launches, product launches, and major events such as the annual Pro Summit • Serve as a senior voice on the Brand Strategy team, setting standards and driving alignment with leadership and cross-functional stakeholders • Report directly to the Director of Brand Strategy

🎯 Requirements

• 6-8+ years of brand marketing experience, with a strong focus on brand strategy, positioning, and messaging • Experience marketing to SMBs is a plus • Experience defining and implementing brand strategy, including brand promises, positioning frameworks, playbooks, and messaging architecture • Experience setting brand vision and roadmap and influencing broader organizational thinking about brand • Experience designing and managing brand health measurement programs, including brand tracking, awareness, perception, and brand lift • Strong creative judgment • Experience writing compelling creative briefs • Experience providing strategic guidance to creative agencies and in-house studios • Experience partnering with creative teams to develop standout work • Experience designing and running creative experimentation programs • Analytical rigor and ability to plan and execute research with internal or external research partners • Ability to synthesize quantitative and qualitative data into insights, recommendations, and business cases

🏖️ Benefits

• Equal opportunity workplace • Reasonable accommodation for individuals with disabilities • Candidate safety protections during hiring