Thumbtack
1001 - 5000 employees
👥 B2C
🏪 Marketplace
B2C • Marketplace • Home Services
Thumbtack is a platform that connects people with local professionals offering various services such as home improvement, repair, and cleaning. Users can search for specific services like house cleaning, handyman work, electrical and wiring repair, and more, getting access to trusted professionals with reviews and cost estimates. The platform is designed to make finding, hiring, and working with professionals simple and efficient, with the convenience of managing everything from one app. It serves millions of people across the U. S. , providing a wide range of services including landscaping, event planning, and more.
Senior Brand Manager
🕒 August 28
Where this job comes from
Posted on Thumbtack's careers page, not through a job board
First seen by Remote Rocketship August 28
Still open on Thumbtack's site. Checked 7 hours ago.
Thumbtack
1001 - 5000 employees
👥 B2C
🏪 Marketplace
B2C • Marketplace • Home Services
Thumbtack is a platform that connects people with local professionals offering various services such as home improvement, repair, and cleaning. Users can search for specific services like house cleaning, handyman work, electrical and wiring repair, and more, getting access to trusted professionals with reviews and cost estimates. The platform is designed to make finding, hiring, and working with professionals simple and efficient, with the convenience of managing everything from one app. It serves millions of people across the U. S. , providing a wide range of services including landscaping, event planning, and more.
📋 Description
• Help define how Thumbtack positions the company, what it promises pros, and how that promise comes to life across every touchpoint • Lead foundational workstreams to roll out the new brand playbook, including pro positioning and content strategy • Educate and train partner teams and refresh brand artifacts as the market and learnings evolve • Identify high-leverage brand opportunities to drive growth on the pro side of the business • Translate opportunities into creative briefs and strategic direction for internal and external creative partners • Own pro brand insights work, including audience deep dives, creative experimentation, competitive analysis, and brand health tracking • Turn research findings into clear, actionable recommendations • Partner with Marketing and Communications channel owners on integrated content strategy and creative calendars • Build cross-functional relationships across product, service, and sales organizations • Communicate brand vision and align company priorities to it • Lead brand support for AI-driven content, including prompts, skills, brand review systems, and related infrastructure • Orchestrate brand strategy and creative work for campaign launches, product launches, and major events such as the annual Pro Summit • Serve as a senior voice on the Brand Strategy team, setting standards and driving alignment with leadership and cross-functional stakeholders • Report directly to the Director of Brand Strategy
🎯 Requirements
• 6-8+ years of brand marketing experience, with a strong focus on brand strategy, positioning, and messaging • Experience marketing to SMBs is a plus • Experience defining and implementing brand strategy, including brand promises, positioning frameworks, playbooks, and messaging architecture • Experience setting brand vision and roadmap and influencing broader organizational thinking about brand • Experience designing and managing brand health measurement programs, including brand tracking, awareness, perception, and brand lift • Strong creative judgment • Experience writing compelling creative briefs • Experience providing strategic guidance to creative agencies and in-house studios • Experience partnering with creative teams to develop standout work • Experience designing and running creative experimentation programs • Analytical rigor and ability to plan and execute research with internal or external research partners • Ability to synthesize quantitative and qualitative data into insights, recommendations, and business cases
🏖️ Benefits
• Equal opportunity workplace • Reasonable accommodation for individuals with disabilities • Candidate safety protections during hiring
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