Paid Search Strategist

November 19

Apply Now

Receive Emails with Similar Jobs

Tinuiti

WebsiteLinkedInAll Job Openings

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

📋 Description

• Plan, design, and execute Paid Search campaigns, overseeing campaign launches, including keyword and ad text creation/expansion, ensuring proper tracking setup, and providing instructions for all tools and engines. Consistently seek out opportunities for innovation and growth. • Oversee junior team members’ daily utilization of reporting, analytics, and trend tools. Assist with forecasting. Implement and manage negative keyword strategy, website & category exclusions, URL audits, keyword/ad text expansion, conflicting negatives, and various Display, Video, and hybrid campaign types (PMAX / Demand Gen). • Track and monitor campaign results regularly, including daily/weekly/quarterly/yearly reporting, Quarterly Business Reviews, and End-of-Year analysis • Effectively communicate insights across disciplines, fostering holistic search performance (ie: across Organic, Paid Social, etc.). Mentor and effectively delegate tasks and responsibilities to junior team members, fostering their growth and development. • Independently communicate with clients through email or phone, fostering strong working relationships, and effectively managing their expectations.

🎯 Requirements

• 5-7 years of experience in Paid Search demonstrating in-depth expertise in campaign management and optimization with a proven track record in effectively managing substantial monthly campaign budgets ($250K+) • Experience and proficiency in utilizing competitive reporting tools such as SpyFu, Adthena, and/or Auction Insights, demonstrating an analytical approach to campaign insights and strategy refinement. • Possession of Google Ads Search Certification, showcasing proficiency and commitment to industry-standard practices. • Additional relevant certifications are considered advantageous (namely Google Display, Video, App, and/or Shopping). • Practical experience and proficiency in utilizing Paid Search platforms (such as Search Ads 360 or Skai) highlighting a comprehensive understanding of diverse advertising tools and platforms • Practical experience and proficiency in leveraging Google Analytics, showcasing a robust understanding of web analytics tools and data-driven decision-making. • Experience managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.) • Demonstrated success analyzing data and using analytics tools to drive marketing decisions • Advanced computer skills including Microsoft Excel & PowerPoint • Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives. • Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams. • Ability to effectively train, collaborate with, and delegate work to more junior employees

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% with immediate vesting • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources