Brand & Editorial Marketer

Job not on LinkedIn

🔥 18 minutes ago

🌐 United States, Canada – Remote

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💵 $168.5k - $210.5k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 14%

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Logo of TLDR

TLDR

1 - 10 employees

Founded 2020

📱 Media

Media • Technology • Newsletter

TLDR is a company that delivers concise daily newsletters, offering summaries of the most intriguing stories in the startup, technology, and programming sectors. The service is designed to keep readers informed about key developments in tech and related industries by providing brief updates that can be read in five minutes. The newsletter covers various topics including new technology launches, programming insights, AI developments, and sector trends, aiming to serve a tech-savvy audience looking to stay updated efficiently.

📋 Description

• Define TLDR’s voice by turning positioning into a clear brand story and owning voice and tone guidelines • Shape executive and thought-leadership content • Own editorial strategy and the story pipeline • Build the content calendar and develop themes, angles, and stories for owned social, Growth, and Demand Generation channels • Partner with Strategy & Ops to turn first-party audience and performance data into trend reports, predictions, and other publishable content • Develop B2B assets for Sales and Account Management • Create consumer-facing brand work and test formats and channels such as video, social campaigns, and creative brand projects • Set the editorial quality bar across Content Studio • Partner with curators to ensure a consistent TLDR voice • Establish a year-ahead editorial calendar, brand voice and tone guide, B2B assets, and a working story pipeline • Build attribution for content-driven inbound demand • Own the ongoing brand-voice review function and consumer-facing narrative and campaign work

🎯 Requirements

• 7–10 years of content or editorial experience • Deep expertise in either B2B SaaS or media/newsletters and familiarity with the other • Experience owning an editorial calendar • Experience developing brand voice and tone • Experience writing and editing long- and short-form content • Strategic, data-informed approach using traffic, CTR, engagement, and attribution metrics • Cross-functional experience partnering with Sales or Account Management on buyer-facing content • Experience managing freelance or contract writers • Strong editorial and brand judgment • Ability to lead through influence across Growth, Product Marketing, Content Studio, and external contributors • Ability to work as a hands-on individual contributor and player-coach • Audience-first and commercially minded approach • Bonus: experience building a content function from the ground up, working in digital media or newsletters, or owning both B2B buyer content and consumer brand storytelling • Must be authorized to work lawfully in the U.S.

🏖️ Benefits

• Annual cash bonus of $43,000 at company revenue target, with upside up to $86,000 • Tier-1 city salary bands regardless of where you live • Biannual team offsites • Flexible PTO plus holidays • Comprehensive medical, dental, and vision benefits with a 100% paid option • Empower 401(k) Plan • Paid parental leave • Home office stipend for equipment such as a standing desk, second monitor, chair, or walking pad • Learning & Development stipend, including AI tools

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