Digital Marketing Manager

🕒 April 1

🗽 New York – Remote

🗽 New York – Remote

💵 $45k - $90k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

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Topfoxx

WebsiteLinkedInAll Job Openings

11 - 50 employees

👗 Fashion

🛒 Retail

🛍️ eCommerce

Fashion • Retail • eCommerce

Topfoxx is a fashion brand specializing in high-quality sunglasses and accessories. They offer a diverse range of sunglasses styles including aviators, oversized, cat eye, and more, with features like polarization and blue light protection. Topfoxx is committed to sustainability, offering products made from plant-based materials and providing eco-friendly options to customers globally. The company offers free shipping on orders over specific amounts and a range of reviews that highlight the quality and style of their products.

📋 Description

• Spearhead & lead high-growth creative execution in DTC, B2B & Amazon channels • Analyze and formulate different strategies on how to improve ROI performance • Test every possible variable • Direct creative team & launch paid media campaigns • Self-educate how to use new paid media platforms & quickly find the best tactics • Conceptualize & lead ad creatives • Project manage ideation to execution • Help create and build out marketing calendar • Align all paid media to marketing calendar & communicate with team leads • Oversee & write creative copywriting for paid media & revenue channels • Determine important KPIs for all revenue channels • Create weekly & monthly performance reports for all revenue channels

🎯 Requirements

• 2+ years in digital marketing, paid media or ecommerce with a proven track record • 2+ years experience with AdWords, Facebook Ad Manager, Google Analytics, Google Tag Manager, Google Search Console • Experience using google analytics to give strategy feedback for different sales channels • Highly motivated self-starter who is a creative thinker with out-of-the-box growth strategies and a strong work ethic • Experience with a fast paced environment • Can multitask and oversee multiple projects, changing directions on the fly with a positive, can do attitude • Strong organizational skills, who helps improve operations & processes to make workflow more streamlined for their department • Strong copywriting skills, can communicate a brand's voice through humour, cleverness that builds brand value and drives conversions • Understanding of Marketing funnel & customer journey from awareness to purchasing, by POV of customer, pain points and finding growth opportunities. • Preferred experience with email marketing & SMS - Mailchimp or Klaviyo a plus

🏖️ Benefits

• Paid Time Off • Uncapped Performance Bonuses • Free daily amenities; Tea, Coffee & Coco • Ability to occasionally work remotely • Slightly flexible schedule • Open to providing medical insurance benefits