Content Marketing Lead, Insights

🕒 October 20

🌐 United States, United Kingdom – Remote

🇺🇸 United States – Remote 🇬🇧 United Kingdom – Remote

💵 $140k - $188k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 8%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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TRM Labs

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

₿ Crypto

📋 Compliance

🤝 B2B

Crypto • Compliance • B2B

TRM Labs is a blockchain intelligence company that provides transaction-monitoring, forensics, and compliance solutions for businesses and public-sector organizations dealing with cryptocurrencies. Their platform and products (examples: Compliance360, Investigation360, Seizure360, Supervision360, BlockInt API, MCP, wallet screening, Know-Your-Asset) help banks, crypto firms, regulators, law enforcement, and tax authorities detect, investigate, and block illicit crypto activity, support seizures, and meet AML/CTF and supervision requirements. TRM also offers training and certification (TRM Academy) and professional services such as incident response and capacity development.

📋 Description

• Build and own a proactive editorial plan with the Insights team • Decide which research findings become flagship reports, blog posts, social content, or media pitches • Use AI to scan the research pipeline and identify stories worth telling • Turn research findings into published and distributed content • Produce approximately 1 to 3 pieces per week • Use AI workflows for review, drafting, and repurposing • Shape and pressure-test narratives and data • Use AI to create variants, headlines, and channel-specific content • Plan and manage distribution across owned, paid, and earned channels • Tailor content for social media, newsletters, and executive voice • Grow TRM’s SEO and GEO visibility and measure search and AI-citation performance • Support journalist outreach for research releases with the Head of Comms • Feed media coverage insights back into the content plan • Partner continuously with Insights, Demand Gen, and Comms • Publish a research piece end to end within the first 30 days • Establish an AI-assisted workflow within 60 days • Move a flagship finding from idea to press-ready placement within 90 days

🎯 Requirements

• 5+ years of B2B content marketing, editorial, or research-communications experience • Portfolio of data- or research-based point-of-view work • AI-native approach using AI across research review, drafting, repurposing, and optimization • Ability to build reusable AI workflows • Strong editorial judgment and ability to strengthen complex technical narratives accurately • Experience owning content end to end from concept through publication and distribution • Proactive content planning experience • Distribution mindset and comfort using AI and analytics to measure and improve content performance • Ability to translate technical, data-driven material into clear, engaging content • Ability to use AI to adapt tone and format for different audiences • Overlap with US-based team collaboration hours • Willingness and ability to work in a high-intensity, high-ownership environment • Ability to work with changing priorities, ambiguity, urgency, and frequent cross-functional communication

🏖️ Benefits

• Equity plan eligibility • Minimal occasional team or event travel • Fully remote work arrangement • Flexible collaboration across distributed teams • Competitive benefits, wellness programs, and time away from work, varying by country and local employment requirements

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