VP of Global Growth

🕒 6 days ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 17%

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Logo of TRM Labs

TRM Labs

201 - 500 employees

Founded 2018

₿ Crypto

📋 Compliance

🤝 B2B

Crypto • Compliance • B2B

TRM Labs is a blockchain intelligence company that provides transaction-monitoring, forensics, and compliance solutions for businesses and public-sector organizations dealing with cryptocurrencies. Their platform and products (examples: Compliance360, Investigation360, Seizure360, Supervision360, BlockInt API, MCP, wallet screening, Know-Your-Asset) help banks, crypto firms, regulators, law enforcement, and tax authorities detect, investigate, and block illicit crypto activity, support seizures, and meet AML/CTF and supervision requirements. TRM also offers training and certification (TRM Academy) and professional services such as incident response and capacity development.

📋 Description

• Lead TRM Labs’ next stage of global expansion by building a repeatable, scalable, and efficient growth organization • Own global pipeline generation and the customer journey from initial awareness through sales-accepted opportunity • Report to the Chief Revenue Officer and serve on the Growth Leadership Team • Lead growth strategy, digital and lifecycle marketing, ABM, field marketing, marketing operations, and analytics teams • Establish attribution, experimentation, and funnel visibility • Translate revenue targets into pipeline requirements by market, region, offering, and customer type • Map buyer and account progression, define stage criteria, identify bottlenecks, and improve Sales handoffs • Integrate demand generation, performance marketing, lifecycle, ABM, field marketing, digital, events, executive programs, content, and sales outreach • Lead paid search and social, organic search and AI discovery, website conversion, landing pages, nurture, and reactivation • Prioritize and run experiments across audiences, channels, campaigns, and conversion paths • Use AI to improve targeting, campaign operations, content production, and analysis • Develop the team, recruit talent, own the budget and agency relationships, and establish operating rhythms • Advise the CRO, CEO, and leadership team on pipeline performance, investment tradeoffs, and market opportunities

🎯 Requirements

• Track record of owning and growing qualified pipeline in an enterprise technology business with complex buying groups and long sales cycles • Quantitative fluency and sound judgment with imperfect data • Ability to build funnel models, pressure-test attribution, evaluate acquisition economics, and design useful experiments • Track record driving new-logo acquisition and customer expansion • Deep full-funnel expertise from awareness and MQL generation through opportunity creation, Sales handoffs, and downstream pipeline outcomes • Demonstrated success building multitouch attribution, marketing analytics, and forecasting models • Disciplined approach to experimentation and measurable improvements in qualified pipeline and conversion • Experience leading demand generation, performance marketing, lifecycle, ABM, digital, and regional or field marketing • Strong marketing operations and data analytics experience • Applied AI fluency in campaign operations, targeting, content velocity, forecasting, or attribution • Track record hiring and developing leaders and building accountable operating models • Multi-region experience across NA, APAC, and EMEA; public-sector or regulated-buyer experience is ideal • Strong executive communication and GTM partnership • Willingness to work in a high-intensity, high-ownership environment • Ability to operate with ambiguity, adaptability, collaboration, and creative problem-solving

🏖️ Benefits

• Competitive benefits, wellness programs, and time away from work, varying by country and local employment requirements

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