Trust Wallet
The world's leading self-custody wallet trusted by over 150+ million users.
51 - 200 employees
Founded 2017
Growth & Performance Marketing Lead
Job not on LinkedIn
October 3
Trust Wallet
The world's leading self-custody wallet trusted by over 150+ million users.
51 - 200 employees
Founded 2017
📋 Description
• Develop and execute a global SEO roadmap (technical, on-page, content) to improve rankings and traffic. • Conduct audits, keyword research, and performance tracking across web properties. • Lead App Store Optimization (ASO) strategy across iOS and Android for all key markets. • Manage localization, A/B testing, creatives, and in-app events in multiple languages. • Plan and execute paid acquisition campaigns across Meta, Google, TikTok, Reddit, YouTube, and web3 ad networks. • Optimize for cost-effective installs, retention, and user quality. • Work closely with Product, Engineering, and Data teams to drive growth experiments, funnel improvements, and user lifecycle initiatives. • Analytics & Reporting: maintain dashboards, monitor KPIs, and own performance reporting across all acquisition channels.
🎯 Requirements
• 5+ years in growth marketing, with deep hands-on experience in SEO, ASO, and performance media • Strong familiarity with tools such as Plausible, Adjust, GA4, GSC, Firebase, Sensor Tower, App Store Connect • Experience working in crypto/Web3, fintech, or high-growth mobile product environments • Data-driven mindset, with a bias for action and experimentation • Excellent communication skills and the ability to work cross-functionally in a fast-paced remote setup.
🏖️ Benefits
• Work in a truly global organization, with international teams and a flat organizational structure. • Enjoy competitive salary and benefits. • Excellent learning and career development opportunities. • Flexible working hours. • Tackle fast-paced, challenging and unique projects. • Be a part of the world’s leading blockchain ecosystem that continues to grow.
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