Product Marketing Manager

Job not on LinkedIn

🕒 March 29

🌏 Anywhere in the World

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 56%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Trust Wallet

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

₿ Crypto

🌐 Web 3

Crypto • Web 3

Trust Wallet is the world's leading self-custody wallet trusted by over 150+ million users. It provides an easy-to-use platform for people who want to fully own, control, and leverage the power of their digital assets. From beginners to experienced users, Trust Wallet makes it easier, safer, and more convenient for millions to experience Web3, store and manage their crypto and NFTs, buy, sell, stake crypto for rewards, and access dApps securely—all in one place. With support for over 10 million digital assets across 100+ blockchains, Trust Wallet is a true multi-chain wallet.

📋 Description

• Develop and own integrated marketing strategies across acquisition, retention, and brand • Align strategies with product launches, ecosystem milestones, and market cycles • Lead end-to-end campaigns across Web3-native and performance channels • Define positioning and messaging for new product features and market segments with Product and BD • Set, track, and report marketing KPIs including DAUs, installs, retention, ROAS, community growth, and share of voice • Own channel budget allocation with focus on efficiency and ROI • Drive community engagement across Discord, Telegram, and X • Identify and activate credible KOL and influencer partnerships • Collaborate with BD and ecosystem partners on co-marketing and joint growth initiatives • Shape go-to-market plans for new features, chain integrations, and partner launches with Product • Partner with internal teams to produce creative for crypto-native and mainstream users

🎯 Requirements

• 3-5 years of marketing experience • At least 1 year in a crypto, DeFi, or Web3 company • Track record of owning and scaling multi-channel campaigns with measurable growth impact • Experience in a generalist or “full-stack” marketing role across brand, growth, content, and product marketing • Genuine active on-chain Web3 user with wallet history and ecosystem network • Proficiency with Dune and Nansen • Proficiency with Amplitude • Proficiency with mobile attribution tools such as AppsFlyer, Adjust, or Branch • Data-driven, test-oriented approach to marketing initiatives • Bilingual English and Mandarin preferred • Must have the right to work in the country where based • Company cannot provide visa sponsorship

🏖️ Benefits

• Excellent learning and career development opportunities • Work alongside diverse, world-class talent • Fast-paced, challenging and unique projects • Truly global organization with international teams and a flat organizational structure • Fully remote work with flexible working hours • Competitive salary and benefits