Senior Marketing Strategy and Analytics Manager

🕒 September 15

🇺🇸 United States – Remote

💵 $128.6k - $188.9k / year

⏰ Full Time

🟠 Senior

📉 Data Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Twilio

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🔌 API

🤝 B2B

API • B2B

Twilio is a leading provider of cloud communications services that enables developers to build innovative communication solutions. Founded in 2008, Twilio has democratized access to communication channels such as voice, text, chat, video, and email through easy-to-use APIs. With headquarters in San Francisco and a global presence, Twilio empowers organizations of all sizes to engage effectively with their customers by integrating these communication capabilities into their applications.

📋 Description

• Serve as the operational business partner to Social Impact marketing leadership • Drive regular operating rhythms, quarterly pipeline generation OKR targets, QBR data packs, and marketing budget allocation frameworks • Architect business cases, scenario models, and ROI forecasts for new marketing programs • Evaluate capital trade-offs across channels and stress-test expected pipeline return and payback periods • Design, script, and operationalize automated marketing triggers in Python/SQL notebooks • Feed targeted accounts directly into sales workflows • Own end-to-end pipeline attribution models across sales, marketing, and partner channels • Maintain rep-level marketing metrics in Frontline Manager data packs and leadership scorecards • Operationalize account tiering and segmentation logic across Salesforce, 6sense, and Segment • Optimize lead routing, demand generation campaigns, and ABM outreach • Partner with data science teams on marketing frameworks such as Marketing Mix Modeling • Own custom scenario analyses including bundling ASP impact, CLV/LFTV cohorting, and field event ROI modeling • Curate and optimize Looker, Tableau, and Salesforce reporting assets • Manage SQL logic through GitHub version control, dashboard glossaries, and automated data QA processes

🎯 Requirements

• 5+ years of experience in Marketing Analytics, GTM Strategy, Revenue Operations, or Business Intelligence within a high-growth B2B SaaS or technology organization • Mastery of complex SQL • Proficiency in Python or R for data extraction, manipulation, statistical analysis, and pipeline automation • Proven track record building enterprise-grade executive scorecards and self-serve dashboards in Tableau and Looker • Strong functional understanding of Salesforce (SFDC) data architecture, campaign hierarchies, lead routing rules, and marketing automation platforms • Exceptional communication skills with demonstrated experience partnering directly with Director/VP-level leaders to turn data insights into operational decisions • Role is not eligible to be hired in CA, CT, NJ, NY, PA, or WA • Approximately 15% travel is anticipated • Desired: experience with Segment, 6sense, Marketo, marketing modeling, multi-touch attribution, CLV/LFTV analyses, Git/GitHub workflows, or social impact/non-profit/public sector technology domains

🏖️ Benefits

• Competitive pay • Generous time off • Ample parental and wellness leave • Healthcare insurance • 401(k) retirement account • Paid sick time • Paid personal time off • Paid parental leave • Possible participation in Twilio’s equity plan • Possible participation in Twilio’s corporate bonus plan • Approximately 15% travel to connect in person • Support for employee volunteering and donation efforts