
51 - 200 employees
Founded 2002
💊 Pharmaceuticals
🤝 B2B
☁️ SaaS
Pharmaceuticals • B2B • SaaS
Underscore Marketing is a results-focused marketing agency that specializes in promotional strategies and omnichannel media for the life sciences and pharmaceutical industry. It combines data-driven strategic planning, AI/ML-powered analytics (the PINNACLE Planning Suite), and media AOR services to drive payer and HCP engagement, patient activation, and optimized promotional spend. The firm positions itself as an extension of brand teams, emphasizing measurable performance, budget optimization, and integrated omnichannel campaigns to achieve business outcomes.
🕒 March 5
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51 - 200 employees
Founded 2002
💊 Pharmaceuticals
🤝 B2B
☁️ SaaS
Pharmaceuticals • B2B • SaaS
Underscore Marketing is a results-focused marketing agency that specializes in promotional strategies and omnichannel media for the life sciences and pharmaceutical industry. It combines data-driven strategic planning, AI/ML-powered analytics (the PINNACLE Planning Suite), and media AOR services to drive payer and HCP engagement, patient activation, and optimized promotional spend. The firm positions itself as an extension of brand teams, emphasizing measurable performance, budget optimization, and integrated omnichannel campaigns to achieve business outcomes.
• Manage end-to-end media project workflows across channels such as Paid Search, Programmatic, Social, Display, and endemic platforms • Develop and maintain detailed project plans, timelines, and status reporting for media workstreams • Partner with analytics and activation teams to align timelines with performance reporting, optimization cycles, and campaign evolution • Track approvals, dependencies, and milestones tied to healthcare compliance processes (e.g., legal, regulatory, MLR) • Lead status meetings and working sessions; communicate risks, issues, and mitigation plans proactively • Drive scope development and governance, resource forecasting, and budget pacing to ensure healthcare media projects are delivered on time, within scope and aligned to revenue targets • Identify and implement workflow improvements to increase efficiency, reduce risk, and enhance cross-functional collaboration across media projects • Ensure clear documentation, handoffs, and adherence to established media SOPs and processes • Launch experience would be a good addition under this section or the nice to have section
• 2–4 years of experience in project management, ideally within a media agency or healthcare marketing environment • Launch experience would be a good addition under this section or the nice to have section • Experience managing media campaigns for pharma, biotech, or healthcare clients • Strong understanding of digital media workflows and cross-channel dependencies • Excellent communication and stakeholder management skills • High attention to detail and comfort managing multiple projects simultaneously • Proficiency with project management tools (e.g., Wrike, Jira, Asana)
• Health coverage • Retirement plans • Paid time off • Professional growth opportunities
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