Paid Search Specialist

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🕒 April 3

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Underscore Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2002

📣 Marketing

💊 Pharmaceuticals

☁️ SaaS

Marketing • Pharmaceuticals • SaaS

Underscore Marketing is a results-focused marketing agency that specializes in promotional strategies and omnichannel media for the life sciences and pharmaceutical industry. It combines data-driven strategic planning, AI/ML-powered analytics (the PINNACLE Planning Suite), and media AOR services to drive payer and HCP engagement, patient activation, and optimized promotional spend. The firm positions itself as an extension of brand teams, emphasizing measurable performance, budget optimization, and integrated omnichannel campaigns to achieve business outcomes.

📋 Description

• Monitor, manage, report on, and support planning for paid search programs • Understand program strategy and objectives to ensure flawless execution and reporting aligned with campaign goals • Execute paid search programs accurately • Closely monitor campaigns • Deliver reporting aligned with and accomplishing client goals and objectives • Own monitoring, reporting, budget pacing and reconciliation, optimization, keyword and copy recommendations, and supported planning • Analyze and interpret campaign data

🎯 Requirements

• Minimum 3–5 years of experience independently executing paid search programs through all stages • Experience running campaigns for highly regulated industries • Strong understanding of search engine marketing mechanisms and optimization techniques • Experience with the US market • Fluent English, written and oral • Understanding of metrics and analytical thinking • Strong attention to detail • Working knowledge of Google Ads, Google Analytics, and Microsoft Office Excel • Comfortable independently owning monitoring, reporting, budget pacing and reconciliation, optimization, keyword and copy recommendations, and supported planning • Ad Operations-only experience does not meet the criteria

🏖️ Benefits

• Growth is supported • Dynamic, collaborative environment • Equal employment opportunities • Opportunity to contribute to measurable, data-driven healthcare marketing results