Head of Performance Marketing
Job not on LinkedIn
October 16
📋 Description
• Take full ownership of marketing strategy, budgets, and growth for a global product • Lead the charge toward $1.2M monthly marketing spend, impacting acquisition, retention, and monetization in Tier-1 markets • Develop and execute a comprehensive growth strategy • Scale the product to a monthly budget of $1,200,000 within defined KPIs • Build a traffic and product-marketing hypothesis roadmap to improve marketing metrics through continuous experimentation • Coordinate and manage a cross-functional team (UAM, Creative, ASO, PMM) to achieve KPI • Establish testing frameworks, scaling rules, and control systems for CPA and ROI • Lead, hire, and grow your team – hold 1:1s, performance reviews, and expand the department
🎯 Requirements
• 5+ years of experience in performance marketing for mobile apps (preferably in video streaming / live / social apps) • Proven track record of managing $1M+ monthly budgets and leading teams of 5+ people • Deep understanding of unit economics, cohort analysis, and performance marketing metrics • Strong knowledge of advertising auctions, attribution models, and MMP tools • Hands-on experience in traffic acquisition and scaling channels • Expertise in marketing analytics with BI tools (Tableau, Data Studio, AppsFlyer, Firebase) • Experience with MarTech solutions and process automation • Understanding of ASO, SEO, marketing funnels, and influencer collaborations • Ownership mindset and strategic thinking with a focus on measurable growth outcomes
🏖️ Benefits
• 20 paid vacation days, 15 sick days, and 6 additional days off for family events • Up to 10 additional days off for public holidays • 100% medical insurance coverage • Sports and equipment reimbursement • Team building events, corporate gifts, and stylish merch • Financial and legal support • Position retention and support for those who join the Armed Forces of Ukraine • Participation in social initiatives supporting Ukraine • Work from our Kyiv hub or remotely with a flexible schedule • Modern equipment or depreciation of your own tools • Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche • 70% of our heads and leads have grown into their roles here – so can you! • Performance-oriented reviews and Individual Development Plans (IDPs) • Reimbursement for professional courses and English classes • Corporate library, book club, and knowledge-sharing events
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