Marketing Automation, Lifecycle Specialist

Job not on LinkedIn

🕒 4 days ago

🇺🇸 United States – Remote

💵 $85k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Design, build, deploy and optimize lifecycle campaigns and customer journeys across email and CRM platforms • Build, launch and maintain lifecycle programs supporting acquisition, engagement, retention, pricing and customer communications • Execute campaigns in Salesforce Marketing Cloud, including Journey Builder, segmentation, automation, personalization, deployment and troubleshooting • Build Data Extensions, SQL queries, audience rules, decision splits, triggered sends and journey orchestration • Partner with MarTech, Audience Strategy, Product, Analytics and Performance Marketing to translate business requirements into scalable campaign and journey solutions • Troubleshoot campaign, audience, data and deployment issues and work with technical teams to identify root causes and fixes • Support integrations between Salesforce Marketing Cloud, CDPs, CRM platforms, audience tools and other marketing technologies • Use AI and automation for campaign setup, QA, documentation, audience analysis and troubleshooting • Recommend capabilities, process improvements and platform enhancements • Maintain documentation, governance standards, QA processes and best practices across the Consumer organization • Support lifecycle programs that welcome, engage and retain USA TODAY subscribers

🎯 Requirements

• 3+ years of hands-on Salesforce Marketing Cloud experience building and deploying campaigns and journeys • Strong working knowledge of Journey Builder, Automation Studio, Email Studio and Contact Builder • Proficiency in SQL for segmentation and AMPscript for personalization • Solid grasp of relational data, subscriber data models and audience segmentation • Experience running triggered and lifecycle programs such as welcome, onboarding, engagement, win-back and renewal • Methodical QA habits and a track record of reliable deployments • Working knowledge of email deliverability, CAN-SPAM and consent requirements • Comfort using AI tools to speed up technical work such as writing and debugging SQL or AMPscript, documentation and QA • Ability to turn business requirements into technical builds and explain technical issues in plain language • Bachelor's degree or equivalent experience • Salesforce Marketing Cloud certification (nice to have) • Server-Side JavaScript (SSJS), API integrations and HTML/CSS for email (nice to have) • Experience with a customer data platform and its integration with SFMC (nice to have) • Push and SMS experience within Marketing Cloud (nice to have) • Lifecycle marketing experience in subscription, media or ecommerce (nice to have)