Senior Director, Marketing

Job not on LinkedIn

🕒 July 9

🏈 Alabama, Alaska, +35 more states – Remote

🏈 Alabama – Remote 🐻 Alaska – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌺 Hawaii – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🦬 Montana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $120.8k - $160.1k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 28%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Vacasa

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

✈️ Travel

💼 Consulting

🛡️ Insurance

💰 $30M Post-IPO Debt - Vacasa on 2024-08

Travel • Consulting • Insurance

Vacasa is a vacation rental management and booking company that operates an online marketplace and full-service property management platform for short-term and long-term vacation homes. The company provides property listings and reservations for travelers, 24/7 guest support, professional cleaning and maintenance, homeowner property management and licensed real estate services across multiple U. S. states and Canada, and a mobile app for trip and home management. Vacasa focuses on maximizing rental revenue for homeowners while simplifying the booking and guest experience.

📋 Description

• Lead marketing for Casago, the vacation rental franchisor, owning the brand and demand generation nationally • Set national brand strategy and positioning for homeowners and guests • Build and maintain brand identity, voice, and visual standards across franchise markets • Own strategy, budgeting, allocation, reporting, and ROI for the official franchise marketing fund • Build homeowner awareness and qualified owner leads with the owner growth team • Support paid media, SEO, lifecycle/CRM, content, guest demand, and direct-booking strategies • Partner with Vacasa.com and Casago.com website teams on SEO, content, conversion, and digital strategy • Deliver local marketing playbooks, templates, co-op programs, and AI-powered tools for franchisees • Build AI-first martech and content systems for national-scale operations • Track brand health, awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI • Hire, develop, and lead the marketing team and agency/vendor partners • Report directly to the COO

🎯 Requirements

• 10+ years in marketing • 5+ years leading teams • Track record owning brand and performance/demand generation at scale • Experience in a multi-location, franchise, marketplace, hospitality, travel, or real estate environment • Hands-on experience managing a franchise marketing fund, co-op ad fund, or pooled marketing budget (strongly preferred) • Brand-building and performance expertise in paid media, SEO, lifecycle, and attribution • Proven cross-functional leadership across operations, franchise-facing teams, and web/product partners • Demonstrated adoption of AI and automation • Financial stewardship and comfort owning a meaningful budget • Ability to operate in a fast-moving, lean environment • Ability to work from home while residing in AK, AL, AZ, CA, CO, DE, FL, GA, HI, ID, IL, IN, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NM, NV, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, or WY • Ability to move freely and lift up to 25 pounds without assistance

🏖️ Benefits

• Health/dental/vision insurance based on hours worked • Employer Sponsored & Voluntary Supplemental Benefits based on hours worked • 401K retirement savings plan with immediate 100% company match on the first 4% you contribute • Health & Dependent Care Flexible Spending Accounts based on hours worked • Paid Flex Time Off / Vacation & Sick Time • Employee Assistance Program (EAP) • Employee Discounts • AIP Bonus Plan