Senior Digital Marketing Specialist

Job not on LinkedIn

🔥 14 minutes ago

🇨🇦 Canada – Remote

💵 $85k - $114k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Valtech

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Valtech is a global digital agency focusing on experience innovation. They strive to transform businesses through a combination of technology, marketing, and data strategies. Valtech helps companies elevate their digital presence and drive commerce strategies, enhance enterprise digital transformations, and unlock marketing and performance potential. They also utilize data and AI to help organizations harness the power of information. With offices around the world, Valtech partners with businesses to shape their digital futures, offering a range of services and insights designed to enhance customer experiences.

📋 Description

• Own end-to-end email and CRM strategy for B2B clients, including lifecycle mapping, segmentation, lead nurture programs, and customer journey design • Translate business objectives into full-funnel lifecycle marketing strategies for demand generation, pipeline acceleration, retention, and account growth • Develop audience-led journeys using first-party data, behavioral and firmographic segmentation, lead scoring, and AI-supported personalization • Build lifecycle roadmaps and strategic recommendations based on performance insights and business goals • Align email and CRM touchpoints with paid media, social, content, and integrated marketing campaigns • Present lifecycle strategies, recommendations, and performance reviews to stakeholders • Own CRM and marketing automation strategy, governance, platform administration, and best practices • Build and optimize automated nurture programs, triggered campaigns, behavioral workflows, and customer journeys • Oversee segmentation, lead scoring, data enrichment, audience targeting, data quality, governance, and compliance • Administer content marketing and workflow platforms; configure workflows, templates, automations, and user permissions • Manage integrations among content platforms, DAM, CMS, analytics, CRM, and marketing technology systems • Provide platform support, troubleshooting, user enablement, training, documentation, and onboarding materials • Lead end-to-end email campaign execution, including briefing, segmentation, creative direction, build, QA, deployment, and analysis • Execute A/B and multivariate testing across messaging, journey paths, audience segments, and send times • Monitor deliverability, sender reputation, list hygiene, compliance, and campaign health • Own reporting and performance analysis across email, CRM, lifecycle marketing, and content operations • Track engagement, conversions, pipeline influence, retention, revenue impact, and campaign effectiveness • Translate performance data into actionable recommendations and business insights • Act as senior email, CRM, and marketing operations contact for clients • Deliver strategic guidance, campaign planning, lifecycle strategies, workflow documentation, operational processes, and performance reports • Collaborate with media, strategy, content, experience, creative, and analytics teams to develop integrated marketing solutions • Report directly to the VP of Media and partner with internal teams and client stakeholders

🎯 Requirements

• 6-8+ years of experience in email marketing, lifecycle marketing, CRM strategy, marketing operations, or digital marketing • Experience preferably in a B2B environment or agency setting • Hands-on expertise with CRM and marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua, or similar • Experience developing and managing lifecycle marketing programs, customer journeys, segmentation frameworks, and lead nurture initiatives • Experience administering content marketing, workflow management, or project management platforms such as Optimizely, Monday.com, Workfront, or equivalent • Strong knowledge of marketing operations, content production workflows, stakeholder management, and process optimization • Experience integrating CRM, marketing automation, DAM, CMS, analytics, and sales systems • Working knowledge of email deliverability, compliance requirements, and customer data management best practices • Experience partnering with analytics and data teams on reporting, attribution, and performance measurement • Excellent organizational, communication, and presentation skills • Proven ability to manage multiple stakeholders and priorities in a fast-paced environment • Ability to work independently while contributing to a collaborative team culture • Experience in Agile methodologies and consulting • For Québec-based candidates, fluency in English is necessary • Applicants must be from Ontario or Québec

🏖️ Benefits

• Comprehensive insurance plan with Gold, Silver, or Bronze modules; employer contribution of up to 80% depending on module • Short- and long-term disability coverage • Dialogue via Sun Life virtual healthcare services • Employee and Family Assistance Program • Complete mental health support program • $500 Personal Spending Account for healthcare reimbursements, gym memberships, public transit passes, office supplies, or RRSP contributions • RRSP retirement plan with 100% employer matching through DPSP, up to 4% • Flexible vacation policy, including 5 days during the probation period and prorated vacation thereafter • $30/month Personal Technology Reimbursement, offered from day 1 • Winter holiday office closure • Flexible scheduling throughout the year • Growth opportunities, continuous learning, professional development, and international careers • Inclusive, collaborative workplace culture