Senior Paid Media Analyst

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Vanguarda Martech

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eCommerce • Media • B2B

Vanguarda Martech is a full-service martech agency offering 360° digital marketing and platform development services. With about 18 years of experience and multidisciplinary teams, it delivers social media management, e-commerce solutions, web development, inbound marketing, media planning (online and offline), SEO, performance media management, and business intelligence, and also provides proprietary products like Vbot and Vanguarda In Company.

51 - 200 employees

Founded 2006

🛍️ eCommerce

📱 Media

🤝 B2B

📋 Description

• Lead competitive research to assess competitors and guide advanced paid media strategies. • Conduct keyword research and forecast results for high-impact campaigns. • Develop and optimize segment-based bidding strategies focused on ROI. • Create and oversee campaigns and responsive ads across multiple platforms (Google Ads, Facebook Ads, LinkedIn Ads, among others). • Plan, execute and oversee digital media planning for multiple clients. • Manage Insertion Orders (IOs) in the iClips system, aligned with strategic planning. • Create and optimize custom audiences and segmentations for complex campaigns. • Manage tag implementation and monitoring using Google Tag Manager. • Monitor, optimize, and adjust campaigns in real time to ensure superior performance. • Manage Cost Per Acquisition (CPA) and maximize campaign efficiency. • Conduct in-depth analyses in RD Station, Google Analytics, and other platforms, producing strategic reports. • Monitor daily budget control and prepare detailed performance and budget reports.

🎯 Requirements

• Bachelor’s degree in Advertising, Marketing, Communications, or related fields. • Experience in paid media and digital campaigns, with a proven track record in budget management and performance. • Expertise in paid media platforms and Google Tag Manager. • Advanced experience in CPA control and campaign optimization for high ROI. • Strong analytical skills and experience leading paid media projects.

🏖️ Benefits

• Experience in paid media and digital campaigns, with a proven track record in budget management and performance. • Expertise in paid media platforms and Google Tag Manager. • Advanced experience in CPA control and campaign optimization for high ROI. • Strong analytical skills and experience leading paid media projects.