Global Demand Generation Manager

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October 30

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Vanta

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Compliance • Security • SaaS

Vanta is a trust management platform that streamlines compliance workflows and enhances security programs for businesses. By leveraging automation, Vanta helps companies achieve and maintain compliance with frameworks like SOC 2, ISO 27001, and GDPR. It offers solutions for companies of all sizes, from startups to enterprises, ensuring security and compliance at scale. With integrations with over 375 tools, Vanta leverages AI to simplify tasks such as questionnaire automation and vendor risk management. Vanta empowers service providers and auditors to deliver efficient and satisfactory experiences, helping businesses build trust with their clients and partners.

201 - 500 employees

Founded 2018

📋 Compliance

🔐 Security

☁️ SaaS

💰 $40M Series B on 2022-10

📋 Description

• Execute and Optimize Top of Funnel Campaigns: Manage and scale paid media efforts across top-of-funnel channels such as OOH, OTT, podcasts, influencer marketing, newsletters, and webinars to increase brand visibility and generate pipeline. • Collaborate Cross-Functionally on Campaign Strategy: Work closely with internal teams — including brand, content, design, and marketing operations — to coordinate campaign planning, manage deliverables, execute multi-channel initiatives, and align on key performance metrics. • Analyze Pipeline Performance and Drive Improvements: Regularly assess pipeline data to identify performance gaps, implement optimization strategies across channels, and measure impact through consistent reporting and analysis. • Evaluate and Test Emerging Channels: Continuously assess the effectiveness of new and existing top-of-funnel acquisition channels (e.g., podcasts, newsletters, content syndication, out-of-home) to determine ROI and scale high-performing efforts. • Support Webinar Program Management: Support end-to-end execution of in-house and third-party webinars — including setup, live production, coordination with stakeholders, post-event reporting, and ongoing program refinement.

🎯 Requirements

• Paid Media Channel Expertise: Understanding and hands-on experience with top-of-funnel paid media channels (e.g., OOH, OTT, podcasts, newsletters, webinars) to effectively drive awareness and pipeline. • B2B SaaS Marketing Experience: Strong background in business-to-business SaaS marketing, with a demonstrated ability to align demand gen efforts to a complex sales cycle and technical product offerings. • Cross-Functional Collaboration: Proven ability to partner effectively with internal teams such as brand, content, sales, and product marketing to launch integrated campaigns and amplify messaging. • Data-Driven Mindset: Skilled in using performance metrics and analytics tools to evaluate channel performance, optimize campaigns, and report on ROI. • Program Management & Operational Rigor: Highly organized with a knack for building and scaling structured, repeatable programs that improve efficiency and brand impact across demand generation initiatives.

🏖️ Benefits

• Industry-competitive compensation • 100% covered medical, dental, and vision benefits with dependents coverage • 16 weeks fully-paid parental Leave for all new parents • Health & wellness and remote workplace stipends • Family planning benefits through Carrot Fertility • 401(k) matching • Flexible work hours and location • Open PTO policy • 11 paid holidays in the US • Offices in SF, NYC, London, Dublin, and Sydney