Director Demand Generation

8 hours ago

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

💵 $146k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Vendavo

WebsiteLinkedInAll Job Openings

We help B2B organizations optimize pricing and selling to achieve predictable, profitable commercial outcomes.

201 - 500 employees

Founded 2000

💰 Secondary Market on 2013-09

📋 Description

• Develop and execute a comprehensive demand generation strategy across all channels--including email, digital, paid industry programs, webinars, events and more • Refine and execute a cross-functional Account-Based Marketing strategy that is aligned to our ICP and in close partnership with our Sales and Sales Development teams • Work with marketing operations to ensure proper processing and tracking of MQLs, qualified meetings, pipeline, and marketing-sourced bookings • Work with marketing and sales operations to implement and execute marketing program strategy, funnel optimization, ROI analysis, and tech stack selection and implementation • Manage a demand generation budget that meets company goals for growth and ROI, while maintaining a watchful eye on program optimization and spend • Work with our SDR and Sales teams to create targeted programs that not only generate net-new leads, but also accelerate them through the entire sales funnel • Own a marketing generated and influenced pipeline and revenue number, and help build out the metrics and dashboards that focus and optimize demand generation activities • Partner with our Content and Product Marketing teams to promote and leverage key content assets through an integrated campaign strategy • Work cross-functionally with key executives, sales, operations, finance, and product to communicate marketing activities and results with the overall team

🎯 Requirements

• BA/BS MBA a plus • 7+ years in in a demand generation role at a B2B SaaS Company • Proven track record of owning a pipeline and/or revenue number • Passion for being both hands-on and strategic as the team scales • Highly analytical with the ability to connect the dots and synthesize data sets • Hands-on experience with Salesforce, Pardot and/or Marketo • Proficiency with AI tools • Excellent verbal and written communication skills • Detail-oriented with experience planning large-scale events • Execution oriented with a passion for fast paced, changing environments • Collaborative team player who is excited to be part of a growing and changing team • Experience in complex, multi-product enterprise sales environments a plus

🏖️ Benefits

• Flexibility to work from home or in the office, depending on what works best for you • Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take vacation during the year to ensure dedicated time to spend with loved ones, explore, rest and recharge • 4 recharge days, where the entire company goes on a brief pause in all geographies for 1 day each quarter. This day can be spent in whatever way helps you recharge, to regain energy, and dive back into the next workday • 16 weeks of paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work • $110 a month to cover your cell phone and internet expenses • High-end laptop (Dell XPS or Mac) • Competitive pay and bonus/commission • Comprehensive health, detail, vision, and mental benefit options (PPO, FSA, HSA) • 401k plan with a 3% employer non-election contribution