Associate Director, Content Strategy

Job not on LinkedIn

🔥 8 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Verndale

WebsiteLinkedInAll Job Openings

201 - 500 employees

📣 Marketing

📦 Logistics

✈️ Travel

Marketing • Logistics • Travel

Verndale is a digital experience agency that helps organizations design, build, and optimize websites, digital experience platforms (DXP), and commerce solutions. They provide services across CMS & DXP, commerce (including Shopify and BigCommerce), design & UX, digital marketing, data & analytics, managed services, and Salesforce integrations, with a focus on personalization, performance optimization, and measurable revenue growth. Verndale serves business customers across multiple industries and supports both B2B and D2C commerce initiatives.

📋 Description

• Lead content strategy workstreams across discovery, design, build, migration, and optimization programs • Oversee editorial content strategy, including inventories, assessments, transformation strategy, message planning, and editorial planning • Oversee UX content strategy, including audits, gap analyses, taxonomies, content hierarchies, copy planning, and content planning for design and migration • Oversee delivery content strategy, including content matrices, governance models, workflows, guidelines, migration support, and authoring guidance • Facilitate client workshops, stakeholder interviews, content working sessions, and alignment meetings • Present deliverables, recommendations, project updates, and decision points to marketing, digital, technology, and executive stakeholders • Design content approaches supporting AI Search, AEO, GEO, personalization, site search, related content, filtering, and content reuse • Develop structured, governed, machine-readable content strategies, including taxonomy, metadata, schema guidance, content models, prompt-ready source content, and reuse patterns • Use AI tools for inventories, audits, gap analyses, taxonomy exploration, migration mapping, content QA, prompt testing, answer testing, and performance review • Build repeatable AI-assisted workflows, prompts, QA routines, documentation, and review protocols • Influence adoption and improvement of content-related AI tools with Strategy, SEO and AI, Personalization, Analytics, Experience Design, and Technology teams • Define and improve content lifecycle processes from planning through retirement • Set content quality standards, review criteria, performance indicators, and documentation practices • Identify process gaps, quality risks, ownership issues, and workflow blockers and recommend improvements • Create governance models clarifying roles, responsibilities, decision rights, approval paths, standards, and maintenance cadences • Support compliance-aware content processes • Use analytics and performance data to assess content effectiveness and guide planning, optimization, and governance • Develop taxonomies, metadata models, tagging strategies, and structured data approaches • Guide information architecture, navigation strategy, sitemaps, content hierarchy, page-level planning, and design inputs • Lead content migration strategy, including inventories, keep/edit/kill analysis, mapping, matrices, models, authoring requirements, and readiness • Establish repeatable methods and level-of-effort guidance for taxonomy, information architecture, and migration work • Partner with Business Development, Client Services, and Practice Leads on proposals, pitches, and active accounts • Scope and estimate content strategy activities • Contribute to packaged offerings, delivery standards, templates, case studies, POVs, and thought leadership • Serve as a senior content strategy voice and escalation point on strategic accounts • Identify opportunities to grow content strategy revenue • Coach cross-functional teammates and create enablement materials • Build AI-assisted content workflow fluency across the practice

🎯 Requirements

• 8+ years of experience in content strategy, content design, content operations, digital strategy, or a closely related discipline • 3+ years of experience leading workstreams, mentoring content strategists, enabling cross-functional teams, or guiding client stakeholders • Deep experience across editorial content strategy, UX content strategy, delivery content strategy, content governance, and content operations • Strong knowledge of digital redesigns, platform implementations, CMS programs, content migrations, and enterprise digital transformation activities • Experience with content management systems and digital platforms such as Sitecore, Optimizely, Adobe Experience Manager, Contentstack, Drupal, WordPress, or similar systems • Ability to create taxonomies, metadata models, content models, information architecture inputs, content matrices, migration plans, and governance documentation • Practical experience using generative AI and LLM-based tools for content strategy, content operations, research synthesis, content QA, taxonomy development, migration planning, and optimization • Readiness to build AI-assisted tools and workflows, including reusable prompts, review protocols, QA checklists, source-of-truth practices, and team enablement materials • Working knowledge of AI Search, AEO, GEO, site search, personalization, structured content, and measurable experience performance • Experience defining content quality standards, performance measures, review criteria, and lifecycle processes for complex content programs • Comfort using analytics, search data, content performance data, and qualitative research to inform recommendations • Ability to facilitate workshops, lead client conversations, influence stakeholders, and present executive-ready recommendations • Experience scoping and estimating content strategy work for proposals, statements of work, and active engagements • Strong writing, storytelling, documentation, and communication skills across technical and non-technical audiences • Bachelor's degree in Marketing, Communications, English, Journalism, Digital Strategy, UX, Information Science, or a related field preferred, or commensurate experience • Experience in an agency, consulting, enterprise, healthcare, financial services, higher education, or other complex stakeholder environment preferred

🏖️ Benefits

• Regular training and professional development • Generous paid company holidays • Vacation and paid sick time starting on day one • Health insurance • Monthly perks customized to meet individual employees’ needs • Medical coverage • Dental coverage • Life insurance • Disability coverage • RRSP savings plan • Company-paid holidays • Personal time off • Flexible/remote work options • Support for work/life balance • Diverse, respectful, and inclusive company environment