Email and SMS Strategist

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Verndale

WebsiteLinkedInAll Job Openings

201 - 500 employees

📣 Marketing

🤝 B2B

Marketing • B2B

Verndale is a digital marketing and technology firm that helps organizations with marketing automation, analytics, website optimization, and account-based marketing (ABM). The company's website and accompanying domains use a broad set of marketing, analytics, and tracking tools (Pardot, Dreamdata, CrazyEgg, SalesLoft, LinkedIn integrations, etc. ), indicating a focus on digital marketing services and B2B marketing support.

📋 Description

• Serve as the primary point of contact and relationship manager for assigned client accounts • Manage the email production process end-to-end, from ideation handoff to design through email build, scheduling, segmentation, and deployment • Assist with logic for email and SMS campaigns and automation • Manage and oversee Email + SMS account strategy, including segmentation, list growth, and A/B tests • Execute and evaluate weekly, monthly, quarterly, and yearly email reporting with analysis and recommendations • Work closely with the creative team to identify trends, share learnings, and recommend new strategies • Coordinate projects for new email triggers, transactional emails, and special projects • Stay current on email and SMS best practices and industry standards • Recommend new approaches, innovative ideas, and technologies to deliver on KPIs • Report to the Head of Strategy • Work side by side with design and copy teams to optimize customer life cycles and help clients grow profitably

🎯 Requirements

• At least two years of experience in email marketing • At least one year of experience managing Email + SMS accounts and providing strategy • Hands-on experience with Klaviyo, Postscript, and Attentive • Experience segmenting email and SMS lists • Client relationship management experience • Experience developing marketing assets and collaborating with creative and e-commerce teams • Excellent communication and analytical skills • Proactive problem-solving mindset • Heavy attention to detail and flawless execution of assigned tasks • Ability to think strategically, work independently, and thrive in a fast-paced, collaborative environment • Excellent interpersonal skills and ability to communicate among cross-functional teams • Ability to work standard business hours, 9:00am–5:00pm, in ET, CT, MT, or PT time zones • Bachelor’s degree preferred, not required

🏖️ Benefits

• Fully remote role • Affirmative action and equal opportunity employment • Reasonable accommodation for individuals with disabilities