
201 - 500 employees
📣 Marketing
🤝 B2B
Marketing • B2B
Verndale is a digital marketing and technology firm that helps organizations with marketing automation, analytics, website optimization, and account-based marketing (ABM). The company's website and accompanying domains use a broad set of marketing, analytics, and tracking tools (Pardot, Dreamdata, CrazyEgg, SalesLoft, LinkedIn integrations, etc. ), indicating a focus on digital marketing services and B2B marketing support.
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201 - 500 employees
📣 Marketing
🤝 B2B
Marketing • B2B
Verndale is a digital marketing and technology firm that helps organizations with marketing automation, analytics, website optimization, and account-based marketing (ABM). The company's website and accompanying domains use a broad set of marketing, analytics, and tracking tools (Pardot, Dreamdata, CrazyEgg, SalesLoft, LinkedIn integrations, etc. ), indicating a focus on digital marketing services and B2B marketing support.
• Serve as the primary point of contact and relationship manager for assigned client accounts • Manage email production end-to-end, including ideation handoff to design, email build and scheduling, segmentation, and deployment • Assist with logic for email and SMS campaigns and automation • Manage and oversee Email + SMS account strategy, including segmentation, list growth, and A/B tests • Execute and evaluate weekly, monthly, quarterly, and yearly email reporting with analysis and recommendations • Work closely with the creative team to identify trends, share learnings, and recommend new strategies • Coordinate projects for new email triggers, transactional emails, and special projects • Stay current on email and SMS best practices and industry standards • Recommend new approaches, innovative ideas, and technologies to deliver on KPIs • Report to the Head of Strategy • Collaborate with design, copy, creative, and e-commerce teams
• Preference for bachelor’s degree • At least two years of experience in email marketing • At least one year of experience managing Email + SMS accounts and providing strategy • Hands-on experience with Klaviyo / Postscript / Attentive • Experience segmenting email and SMS lists • Client relationship management experience • Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams • Excellent communication and analytical skills • Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks • Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment • Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams • Candidates must be able to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones
• Fully remote role • Ability to work standard business hours in ET, CT, MT, or PT time zones
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