Product Marketing Manager – Intelligence

🕒 September 11

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Virtuous

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

💼 Consulting

📣 Marketing

🤝 Non-profit

Consulting • Marketing • Non-profit

Virtuous is a software company focused on enhancing nonprofit organizations' donor engagement and fundraising capabilities. The company provides a comprehensive platform that includes a Nonprofit CRM, fundraising automation, marketing tools, and online giving solutions. Virtuous aims to make donor interactions more personal and effective through data-driven insights and real-time analytics. Additionally, it offers volunteer mobilization, business intelligence, and event management features to support various nonprofit teams. Virtuous is committed to helping organizations grow generosity and increase their impact in the community.

📋 Description

• Define positioning, messaging, and market narrative for Momentum and Insights • Translate product and engineering releases into market-facing stories for CAOs, VPs of Advancement, and gift officers • Own the S2 pipeline goal alongside Demand and diagnose and fix pipeline shortfalls • Develop campaign audiences, messaging, and campaign briefs in partnership with Demand • Partner with Sales on competitive positioning, objection handling, proof points, and pricing narrative • Own go-to-market plans for significant Momentum and Insights launches • Define launch audience, message, channel plan, and Sales messaging • Track market and competitive intelligence and apply it to campaigns and sales conversations • Collaborate with other product-line PMMs to maintain coherent positioning across Virtuous • Engage directly with prospects, customers, analysts, and executive stakeholders • Use AI tools for research, content development, and campaign creation

🎯 Requirements

• 5+ years of experience in product marketing, field marketing, or a hybrid GTM role at a B2B SaaS company • Real accountability for pipeline or bookings • Experience owning go-to-market strategy end to end, including positioning, messaging, campaign strategy, and sales enablement • Comfort partnering with channel-execution teams such as paid, SDR, field, email, and direct mail without running those channels • Track record of presenting to prospects, customers, or analysts • Strong written and verbal communication skills • Ability to brief a sales team and interface with executive leadership • Fluency with AI tools for everyday research, positioning, and content workflow • Comfort with ambiguity and working on a lean team • Nice to have: experience in nonprofit tech, higher education, or relational verticals; marketing a multi-product platform; or building a PMM function from scratch

🏖️ Benefits

• Market competitive pay leveraging Carta data • Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.) • 401(k) retirement plan with company matching — 50% match up to 6% of compensation after 90 days • Unlimited PTO • Paid volunteer days and company holidays • Employer-contributed healthcare benefits, including medical, dental, and vision coverage • Healthcare plans available for dependents • Health Savings Account (HSA) and Flexible Spending Account (FSA) options • 12 weeks primary parent leave at full pay • 4 weeks secondary parent leave at full pay • Adoption leave • Company outings and events