
51 - 200 employees
Founded 1996
âď¸ Travel
đŁ Marketing
đď¸ Government
Travel ⢠Marketing ⢠Government
VISIT FLORIDA is the official state tourism marketing organization for Florida, responsible for promoting travel to the state and supporting Florida's tourism industry. It markets Florida as a destination to leisure and business travelers, runs consumer-facing campaigns and digital platforms, and works with travel industry partners to drive visitation and visitor spending. As a public-private tourism marketing entity, it focuses on destination marketing, brand promotion, and partnership programs to support the state's travel economy.
đĽ 4 hours ago
Where this job comes from
Posted on VISIT FLORIDA's careers page, not through a job board
First seen by Remote Rocketship 4 hours ago
Still open on VISIT FLORIDA's site. Checked 3 hours ago.

51 - 200 employees
Founded 1996
âď¸ Travel
đŁ Marketing
đď¸ Government
Travel ⢠Marketing ⢠Government
VISIT FLORIDA is the official state tourism marketing organization for Florida, responsible for promoting travel to the state and supporting Florida's tourism industry. It markets Florida as a destination to leisure and business travelers, runs consumer-facing campaigns and digital platforms, and works with travel industry partners to drive visitation and visitor spending. As a public-private tourism marketing entity, it focuses on destination marketing, brand promotion, and partnership programs to support the state's travel economy.
⢠Identify and evaluate promotional opportunities with broadcast media and brand partners to drive media value and strengthen the VISIT FLORIDA brand ⢠Lead the negotiation, execution, and recap of promotional campaigns ⢠Oversee the creative process for promotional assets, ensuring alignment with VISIT FLORIDA brand standards ⢠Provide promotional partners with prize package details, approved messaging, and creative assets ⢠Manage prize fulfillment, including securing prize certificates from industry partners and distributing them to promotional partners ⢠Create and maintain promotion records in Salesforce ⢠Monitor campaign performance and gather required proof of performance ⢠Prepare comprehensive post-campaign recaps for participating partners ⢠Establish and maintain relationships with promotional and industry partners ⢠Travel as necessary to build relationships, develop opportunities, and deliver professional presentations
⢠Bachelor's degree in marketing, communications, advertising, or related field ⢠3+ years professional experience ⢠Strong relationship-building skills ⢠Ability to create and maintain relationships with media contacts, brand representatives, and other industry partners ⢠Ability to articulate benefits to potential and existing promotional partners ⢠Strong sales mentality with the ability to reach media value goals in market ⢠Ability to successfully manage multiple projects ⢠Excellent organizational skills and attention to detail ⢠Demonstrated ability to prioritize workload and meet deadlines ⢠Effective presentation skills and ability to represent VISIT FLORIDA at various events ⢠Valid driver's license required for travel ⢠Experience developing and executing radio and television promotional opportunities with broadcast media (preferred)
⢠Comprehensive benefits package, including medical, dental, and vision plans ⢠401(k) plan with generous employer match ⢠Vacation time, paid company holidays, and volunteer hours ⢠Professional development opportunities and tuition reimbursement for continued learning ⢠Work with a knowledgeable, high-achieving, passionate, experienced & fun team
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