Marketing Operations Manager

🕒 July 25

🇨🇦 Canada – Remote

💵 $125k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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VRIFY

WebsiteLinkedInAll Job Openings

51 - 200 employees

🥽 AR/VR

🤖 Artificial Intelligence

💰 Series A on 2023-05

AR/VR • Artificial Intelligence • Mining

VRIFY is a platform that revolutionizes communication within the mining industry through advanced AI technologies and interactive 3D visualizations. The company offers tools to enhance investor meetings, stakeholder communications, and press releases by transforming complex geological data into 3D presentations that are easy to understand. VRIFY's AI-powered system improves mineral exploration targeting and decision-making by generating precise 3D maps of the Earth's subsurface. The platform integrates various geological datasets to create robust, data-driven insights, enabling more effective communication and presentations. VRIFY aims to modernize and optimize the way mining companies communicate and present their projects to investors and stakeholders.

📋 Description

• Own and execute the ABM strategy, including 1:1 and 1:few campaigns against target accounts • Prospect and identify new high-value accounts and map decision-makers, influencers, and buying committees • Plan, launch, and optimize outbound campaigns across email, LinkedIn, and other channels • Own the marketing email function, including building, segmenting, QA, scheduling, and sending campaigns • Develop personalized messaging and content for specific accounts, industries, and personas • Partner with Sales to generate, progress, and close leads and opportunities and drive contract expansions • Use Salesforce daily for lead engagement, tracking, and follow-up • Build and maintain Salesforce reports and dashboards for lead flow, campaign performance, funnel conversion, and marketing-sourced pipeline • Manage lead lifecycle processes, including capture, scoring, segmentation, routing, and handoff to Sales • Manage company and account enrichment and maintain database health through deduplication, list hygiene, and campaign tracking • Analyze competitors, total addressable market, and campaign effectiveness and provide recommendations • Measure and report ABM performance, including account engagement, pipeline, opportunity velocity, and ROI • Manage ABM and enrichment tools and evaluate new tools and data sources • Document processes and reporting for continuity through the contract term and handoff

🎯 Requirements

• 4+ years of B2B marketing experience, including hands-on ownership of account-based marketing or targeted outbound programs • Working proficiency in Salesforce, including building reports and dashboards, managing campaigns and lists, and tracking leads and opportunities • Salesforce administration experience or certification is a big plus • Experience running email marketing at scale with a marketing automation platform such as Account Engagement/Pardot, HubSpot, or Marketo • Experience with segmentation, QA, and deliverability best practices • Familiarity with prospecting, enrichment, and intent tools such as ZoomInfo, Apollo, Clay, LinkedIn Sales Navigator, or 6sense is an asset • Strong analytical skills, including campaign measurement, TAM sizing, and competitor analysis • Sharp copywriting for outbound and client email • Proven track record of close collaboration with Sales teams on shared pipeline goals • Self-directed and organized, able to ramp quickly, manage multiple campaigns, and deliver with limited oversight • Experience marketing to technical or niche industries such as mining, geoscience, or B2B SaaS with long sales cycles is a plus • Professional references required • Completion of a background check required • Must be legally entitled to work in Canada

🏖️ Benefits

• Paid Time Off (PTO), including vacation days, sick days, personal days, public holidays, plus extra time during holiday season • Flexible work hours • Remote work options • Option to use workspace in Downtown Vancouver • Free snacks and gym • Fitness allowance • Work from home allowance • Mental health support • Potential for contract extension