Marketing Operations Manager

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VRIFY

WebsiteLinkedInAll Job Openings

51 - 200 employees

🥽 AR/VR

🤖 Artificial Intelligence

💰 Series A on 2023-05

AR/VR • Artificial Intelligence • Mining

VRIFY is a platform that revolutionizes communication within the mining industry through advanced AI technologies and interactive 3D visualizations. The company offers tools to enhance investor meetings, stakeholder communications, and press releases by transforming complex geological data into 3D presentations that are easy to understand. VRIFY's AI-powered system improves mineral exploration targeting and decision-making by generating precise 3D maps of the Earth's subsurface. The platform integrates various geological datasets to create robust, data-driven insights, enabling more effective communication and presentations. VRIFY aims to modernize and optimize the way mining companies communicate and present their projects to investors and stakeholders.

📋 Description

• Own and execute our ABM strategy, running 1:1 and 1:few campaigns against a target account list built in collaboration with Sales. • Prospect and identify new high-value accounts; research target accounts to map decision-makers, influencers, and buying committees. • Plan, launch, and optimize outbound marketing campaigns across email, LinkedIn, and other channels to generate engagement within target accounts. • Own VRIFY's marketing email function: build, segment, QA, schedule, and send campaigns to both clients and prospects, including expansion-focused sends to existing clients and ABM sends to net-new accounts. • Develop personalized messaging and content tailored to specific accounts, industries, and personas. • Strategize plays and tactics with Sales to generate, progress, and close new leads and opportunities, and to drive contract expansions with existing clients. • Use Salesforce daily for lead engagement, tracking, and follow-up, keeping records accurate and actionable for Sales. • Build and maintain Salesforce reports and dashboards covering lead flow, campaign performance, funnel conversion, and marketing-sourced pipeline. • Manage lead lifecycle processes: capture, scoring, segmentation, routing, and clean handoff of qualified leads to Sales. • Manage company and account enrichment, keeping firmographic and contact data complete and current, and maintain database health across Salesforce and connected tools: deduplication, list hygiene, and consistent campaign tracking. • Run ongoing analysis of competitors, total addressable market (TAM), and campaign effectiveness; turn findings into recommendations for the team. • Measure and report on ABM performance: account engagement, pipeline generated and influenced, opportunity velocity, and ROI. • Manage the ABM and enrichment tools in our stack, and evaluate new tools and data sources where they improve results. • Document processes and reporting so programs run smoothly through the contract term and hand back cleanly.

🎯 Requirements

• 4+ years of B2B marketing experience, including hands-on ownership of account-based marketing or targeted outbound programs. • Working proficiency in Salesforce: building reports and dashboards, managing campaigns and lists, and tracking leads and opportunities. • Salesforce administration experience or certification is a big plus. • Experience running email marketing at scale with a marketing automation platform (e.g., Account Engagement/Pardot, HubSpot, Marketo), including segmentation, QA, and deliverability best practices. • Familiarity with prospecting, enrichment, and intent tools (e.g., ZoomInfo, Apollo, Clay, LinkedIn Sales Navigator, 6sense) is an asset. • Strong analytical skills: comfortable measuring campaign effectiveness, sizing TAM, and analyzing competitors, then adjusting tactics based on the data. • Sharp copywriting for outbound and client email: clear, concise, and personalized. • Proven track record of close collaboration with Sales teams on shared pipeline goals. • Self-directed and organized: able to ramp quickly into existing programs, manage multiple campaigns at once, and deliver with limited oversight. • Experience marketing to technical or niche industries (mining, geoscience, or B2B SaaS with long sales cycles) is a plus.

🏖️ Benefits

• Paid Time Off (PTO): Including vacation days, sick days, personal days, public holidays plus extra time during holiday season. • Work-Life Balance: Flexible work hours, remote work options plus option to use work space in Downtown Vancouver (free snacks & gym). • Wellness Programs: Fitness allowance, work from home allowance, mental health support.