Senior Manager, Organic Growth, Website Experience

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Wave HQ

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2010

💸 Finance

💳 Fintech

☁️ SaaS

Finance • Fintech • SaaS

Wave HQ is a financial services company that provides a suite of money management tools designed to help small business owners. The platform offers features such as invoicing, online payments, accounting, and payroll, all in one integrated system. Wave HQ aims to simplify the financial management process for small business owners, enabling them to manage invoices, track income and expenses, and process payroll efficiently. The company is targeted towards freelancers, contractors, consultants, and self-employed entrepreneurs, providing them with a user-friendly dashboard and access to bookkeeping, accounting, and payroll coaching.

📋 Description

• Drive Organic Growth • Develop and execute organic growth initiatives across SEO, AI search, and owned digital experiences that increase qualified traffic, sign-ups, activation, and revenue. • Develop Wave's approach to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). • Monitor shifts in search and discovery behaviour, identifying opportunities to strengthen Wave’s visibility and market leadership. • Evaluate emerging channels, technologies, and AI platforms that influence how small business owners discover solutions. • Establish reporting and dashboards that provide clear visibility into performance and impact. • Lead Website Experience & Optimization • Own the website strategy, roadmap, and performance across Wave’s digital properties. • Ensure the website effectively delivers a best-in-class experience that supports acquisition, education, activation, and conversion. • Build and lead a robust experimentation program focused on improving conversion rates and customer journeys. • Partner with Product, Design, and Lifecycle Marketing teams to optimize key customer website flows. • Drive Search Excellence & Content Authority • Lead technical SEO, site architecture, structured data, and content optimization initiatives. • Build strategies that increase Wave's visibility, authority, and recommendation rates across traditional and AI search experiences. • Partner with Product Marketing and Content teams to create search-informed content that drives acquisition and engagement. • Continuously test and refine messaging, topics, and format based on data and audience insights.

🎯 Requirements

• 8+ years of experience in SEO, organic growth, website optimization, or growth marketing. • Proven success growing acquisition, conversion, and revenue in a SaaS, fintech, or product-led growth environment. • Deep expertise in technical SEO, content strategy, website optimization, and CRO. • Strong understanding of AEO, GEO, AI search, and the future of digital discovery. • Experience with analytics, experimentation, and SEO platforms. • Strong analytical, strategic, and cross-functional leadership skill • 3+ years of people leadership experience.