Growth Engagement Specialist – 12-month contract

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Wealthsimple

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

💼 Consulting

🛡️ Insurance

💳 Fintech

🔥 Funding within the last year

💰 $393M Series E - Wealthsimple on 2025-10

Consulting • Insurance • Fintech

Wealthsimple is a Canadian financial technology company that provides consumer banking, investing, and wealth management services. It offers chequing accounts, savings, credit cards, self-directed trading (stocks, ETFs, options), cryptocurrency trading, managed portfolios, tax services, and advisory wealth management for high-net-worth clients. Wealthsimple combines digital-first banking and low-fee investing products aimed at retail customers, along with tools and educational content to support personal finance.

📋 Description

• Own day-to-day execution of multi-channel marketing campaigns (esp. in-app content, email and mobile push), including segmenting target audiences, orchestrating multi-channel journeys, building templates, QA & deploying campaigns, and reporting on performance • Use AI tools (e.g. Claude, Braze's AI features, or similar) to speed up QA, content generation, campaign briefs, and reporting, and help build repeatable AI-powered workflows for the broader lifecycle team • Work with the Growth Engagement product team to continue to improve and grow marketing tooling and build first-of-their-kind client journeys • Ideate & experiment on growth engagement strategies/tactics, including personalization and content variation, to drive client activation, retention, engagement, and cross-sell of users within Wealthsimple's product ecosystem • Analyze campaign and program performance; proactively report on campaign impact, client behaviours, and experimental results/learnings, using AI tools to accelerate analysis and synthesis where useful • Execute and analyze A/B tests to increase campaign performance and conversion rates

🎯 Requirements

• 2-5 years hands-on experience using marketing automation platforms (e.g. Braze or Iterable preferred); • 1+ year experience coding for email, or equivalent HTML/CSS skill required; SQL experience a plus • Genuine enthusiasm for using AI tools (e.g. Claude or similar) in day-to-day marketing execution, comfort experimenting with prompts, workflows, and AI-assisted QA, not just traditional tooling • Strong understanding of audience segmentation across channels, campaigns, and more required • Understanding of marketing technology best practices, including responsive design, inboxing/deliverability, and audience segmentation • Campaign performance analysis & reporting, A/B testing experience required; demonstrated experimental design ability a strong plus • Familiarity with key elements of lifecycle marketing acquisition, activation, engagement, and retention strategies & tactics (esp. automated customer journeys, triggered comms, and multi-channel campaigns) • Experience with mobile marketing (e.g. push notifications, in-app messaging) is a plus • Proven success in working with cross-functional teams (e.g. Marketing, Product, Creative, Engineering, Data, etc.) to set and execute against data-informed growth targets/OKRs • Naturally collaborative and empathetic — both with colleagues and on behalf of clients • Curious and adaptable mindset — excited to keep pace as AI reshapes marketing tooling and workflows, and to help teammates adopt new ways of working

🏖️ Benefits

• Top-tier health benefits and life insurance • Long-term group savings with employer match, through Wealthsimple for Business • 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year • 90 days away: work outside Canada for up to 90 days per year • Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS