Marketing Automation Developer

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 CA$116k - CA$145k / year

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🤖 QA Automation Engineer

👻 Ghost score 0%

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Wealthsimple

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

💼 Consulting

🛡️ Insurance

💳 Fintech

🔥 Funding within the last year

💰 $393M Series E - Wealthsimple on 2025-10

Consulting • Insurance • Fintech

Wealthsimple is a Canadian financial technology company that provides consumer banking, investing, and wealth management services. It offers chequing accounts, savings, credit cards, self-directed trading (stocks, ETFs, options), cryptocurrency trading, managed portfolios, tax services, and advisory wealth management for high-net-worth clients. Wealthsimple combines digital-first banking and low-fee investing products aimed at retail customers, along with tools and educational content to support personal finance.

📋 Description

• Create and maintain email templates and the email design system • Build interactive email experiences, including dropdowns, carousels, and AMP for email • Code background images, device targeting, and dark mode support • Guide and support Lifecycle Marketing on email and in-app message builds • Monitor industry changes and email client support updates • Advise on email and in-app message feasibility and channel nuances • Troubleshoot complex email, in-app, and web template issues • Design and build complex, multi-channel automation journeys in Braze • Administer platform roles, users, and account settings • Create and maintain custom HTML templates for in-app messaging • Write Liquid for personalization and dynamic content • Develop custom scripts, webhooks, and advanced Liquid logic • Integrate external tools and platforms using APIs • Test and support platform-side integration requirements • Support non-Lifecycle teams using marketing tools • Implement personalization using for loops, connected content, and catalogs • Write SQL queries for data extraction and reporting • Create advanced segmentation strategies • Build custom reports and data visualizations • Design technical solutions based on relational database structures • Evaluate, implement, and optimize AI tools for personalization, segmentation, predictive analytics, A/B testing, and forecasting • Build automated workflows and AI integrations to automate data flows and reporting • Create scoping tools, templates, and self-service campaign solutions • Train the team on automation tools and document best practices • Manage the Lifecycle Marketing JIRA board and assign cross-team requests • Maintain deep links code snippets • Serve as technical SME for email and lifecycle marketing platforms • Collaborate with marketers, designers, and engineers to translate business needs into technical solutions

🎯 Requirements

• 3–5 years of email development experience • Expert-level HTML/CSS for email, including responsive design, email client quirks, and advanced techniques • Experience building dropdowns, carousels, AMP for email, and other interactive elements • Proven experience building complex, multi-channel automation flows in Braze, Iterable, or Salesforce Marketing Cloud • Experience with Taxi for Email or another EDS platform • Strong skills in Liquid, webhooks, and other marketing automation scripting languages • Ability to write complex SQL queries for segmentation and reporting • Experience integrating external platforms using APIs beyond standard supported integrations • Exceptional troubleshooting skills for niche email and platform issues • Ability to translate business requirements into technical solutions • Strong instinct for identifying and implementing scalable automation solutions • Legally eligible to work in Canada • Permanently reside in Canada

🏖️ Benefits

• Top-tier health benefits and life insurance • Long-term group savings with employer match, through Wealthsimple for Business • 20 vacation days • 4 wellness days • Unlimited sick and mental health days per year* • Work outside Canada for up to 90 days per year* • Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS • Hybrid team with over 1,500 employees across North America • Permanent employees receive equity compensation