Head of Marketing

🕒 August 18

🌵 Arizona, California, +28 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote

💵 $143.5k - $217.6k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Wikimedia Foundation

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2003

🤝 Non-profit

📚 Education

📱 Media

💰 $2.5M Grant on 2019-09

Non-profit • Education • Media

Wikimedia Foundation is a nonprofit charitable organization dedicated to the growth, development, and distribution of free, multilingual content. It provides the essential infrastructure for free knowledge, including hosting Wikipedia, the free online encyclopedia that is created, edited, and verified by a global community of volunteers. Supported primarily through donations, Wikimedia Foundation promotes collaborative projects that aim to share knowledge reflecting human diversity and strives to protect everyone's right to access free and open knowledge.

📋 Description

• Establish product marketing as an emerging function and develop processes and go-to-market approaches for engaging new external audiences • Recruit and lead product marketing team members • Coordinate with Foundation departments on external audience engagement and campaign planning • Apply retention and lifetime-engagement perspectives to product marketing • Develop product marketing metrics covering audience growth, campaign impact, adoption, retention, brand awareness, and GTM processes • Identify and prioritize market needs and balance them with product features • Partner with Brand Studio and Brand Management to develop a shared global brand marketing approach • Line-manage integrated and performance marketing team members, including paid media and owned digital experiences • Develop marketing briefs, staff projects, and create campaigns and activations to grow global brand visibility, likeability, and awareness • Align product marketing briefs with broader marketing and communications adoption • Oversee web, SEO/GEO, and app store strategy as organic growth channels • Oversee marketing technology and tooling, including integration among CRM, martech, product analytics, and communication platforms • Monitor trends, platform shifts, emerging channels, and marketing tools • Manage priorities across product marketing and integrated marketing • Oversee relationships with external agencies • Report to the Senior Director of External Communications

🎯 Requirements

• 12+ years of marketing experience • At least 5 years of product marketing experience in a B2C setting • Experience line-managing multidisciplinary marketing teams • Experience at a major website, online publisher, or platform growing and engaging global audiences at scale • Experience building product messaging and value propositions • Global audience segmentation and lifecycle marketing experience • Ability to adapt tone, voice, and messaging across cultural contexts • Experience in agile, fast-paced, complex, and ambiguous marketing environments • Ability to balance hands-on and strategic work, long-term strategy, and short-term performance demands • Experience leading through influence and collaboration across teams and departments • Experience developing and overseeing paid, owned, and earned media strategies • Ability to operate as a peer with internal stakeholders • Experience with campaign analytics and translating data into strategic decisions • Direct experience evaluating or implementing CRM or audience and campaign data platforms • Experience working remotely across multiple time zones and emerging markets, including leading a distributed team • Budget management experience • Current work authorization in the hiring location for non-US employees

🏖️ Benefits

• Salaries set competitively, equitably, and consistently with Wikimedia Foundation values and culture • Pay adjusted to the country of hire for applicants outside the US • Remote work • Remote-first organization • Local third party Employer of Record (EOR) for non-US employees • Equal opportunity, inclusive, and equitable workplace • Application assistance or accommodation for qualified applicants with disabilities