Digital & Field Events Marketing Manager

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Wing Assistant

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤝 B2B

☁️ SaaS

⚡ Productivity

💰 $2.1M Seed Round on 2022-03

B2B • SaaS • Productivity

Wing Assistant is a company specializing in providing virtual assistant services to businesses worldwide. The company offers a wide range of services including general virtual assistant work, executive assistance, customer service, bookkeeping, and digital marketing. Wing Assistant aims to enhance productivity for startups and enterprise teams by delegating tasks to dedicated virtual assistants, reducing operational load, and enabling businesses to focus on core activities. Their services are accessible via a subscription model, providing flexible and cost-effective solutions compared to traditional hiring methods. Clients benefit from a dedicated assistant model where the assistant works solely for their business, gaining a deeper understanding of their processes over time.

📋 Description

• Own all things events for the Company ranging from industry events, tradeshows, and conferences to small luncheons and thought leadership conversations • Own all things events related to digital such as webinars and podcasts, including hosting and being the face for the company for these events. • Partner closely with sales, marketing, and product to turn booth space and badge scans into meetings, opportunities, and closed revenue. • Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish. • Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do. • Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly. • Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show. • Manage event spend across the full calendar. Track costs, forecast accurately, and flag risks early. • Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.

🎯 Requirements

• 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally B2B or tech. • A track record of organizing events end to end, even at smaller scale. You can point to shows you ran and what came out of them. • Experience managing an events budget. You know how to forecast, track spend, and make trade-offs to maximize ROI. • Comfortable defining KPIs and building reports that connect event activity to pipeline and revenue. • Genuinely into AI and using it to work smarter. You can show us specific projects, tools, or workflows where you've used AI to automate or improve your work as an events marketer (research, vendor outreach, post-event reporting, content drafting, lead enrichment, etc.). This is a must, not a nice to have. • Familiarity with HubSpot is sufficient on the CRM side; we'll take care of the rest. • Strong project management instincts. You stay on top of timelines, budgets, vendors, and dozens of moving pieces without dropping the ball. • Comfortable negotiating with vendors and event organizers to get the best terms. • Excellent communicator, written and in person. You can rally a team, brief executives, and chat up prospects on a show floor with equal ease. • Calm under pressure. Things go wrong at events; you problem-solve on your feet. • Willing and able to travel 30 to 50% during peak event seasons across North America, with potential European travel as we expand.

🏖️ Benefits

• Competitive salary • Performance‑based bonuses • Software for Upskilling & Productivity • Paid Time Off • Health Insurance • High autonomy, low bureaucracy • Fast-track to leadership for high performers • Direct access to founding team • High visibility, autonomy and ownership