Paid Media Specialist

October 21

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Wing Assistant

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B2B • SaaS • Productivity

Wing Assistant is a company specializing in providing virtual assistant services to businesses worldwide. The company offers a wide range of services including general virtual assistant work, executive assistance, customer service, bookkeeping, and digital marketing. Wing Assistant aims to enhance productivity for startups and enterprise teams by delegating tasks to dedicated virtual assistants, reducing operational load, and enabling businesses to focus on core activities. Their services are accessible via a subscription model, providing flexible and cost-effective solutions compared to traditional hiring methods. Clients benefit from a dedicated assistant model where the assistant works solely for their business, gaining a deeper understanding of their processes over time.

501 - 1000 employees

🤝 B2B

☁️ SaaS

⚡ Productivity

💰 $2.1M Seed Round on 2022-03

📋 Description

• Define and oversee the full performance marketing strategy aligned with business goals • Manage multi-channel paid media operations, ensuring alignment with growth KPIs • Lead high-scale campaign tests and implement automation for optimization • Forecast budgets, manage pacing, and track ROI across all channels • Mentor and develop team members in campaign management and analysis • Integrate performance data with CRM, analytics, and business reporting systems • Monitor new technologies, privacy changes, and platform algorithms to guide the company’s paid media evolution • Report campaign performance and strategic recommendations directly to senior management • Plan and execute end-to-end paid campaigns across multiple platforms • Optimize campaigns to achieve target metrics (CPA, ROAS, CTR, conversion rate) • Design and execute creative and audience tests to identify scalable tactics • Analyze campaign results, identify performance patterns, and refine strategies • Manage campaign budgets, pacing, and channel allocations • Provide performance reports with actionable insights to stakeholders • Collaborate closely with design, content, and analytics teams to align on creative and conversion goals • Assist in setting up and launching paid ad campaigns (audiences, budget, targeting, creatives) • Monitor campaign performance daily or weekly; flag anomalies or underperforming ads • Execute simple optimizations (pause poor performers, adjust bids, refresh creatives) • Coordinate with creative and content teams for ad assets and copy • Generate basic campaign performance reports and track KPIs • Stay updated on advertising platform changes, trends, and best practices • Maintain organized campaign documentation and budget trackers

🎯 Requirements

• Bachelor's degree in any field or professional certification in marketing or business-related courses • 2+ years experience in social media or 1-2 years in digital marketing • Proven content writing or copywriting experience • Working knowledge of content management systems • Excellent English communication skills, both written and verbal (at least B2 level) • Solid organizational and time management skills • Knowledgeable in layouts, typography, print, and web design • Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software • Compelling portfolio of work over a wide range of creative projects • Able to work on a graveyard shift

🏖️ Benefits

• Health Insurance (HMO) • Performance Incentives • Job Security and Stability • Paid Training • Inclusive Culture • Upskilling Opportunities • 100% Work-From-Home • Exceptionally Supportive Team • Opportunities for Career Growth • Fun Work Environment • Holiday & Overtime Pay