Paid Media Manager

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November 11

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WKND Digital

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B2B • Marketing • Media

WKND Digital is a company that specializes in creating content aimed at boosting sales. They offer a comprehensive range of services including strategy formulation for omnichannel growth, brand positioning, content creation, and optimization strategies like Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO). Their creative services encompass branding, storytelling, and creative content iterations, with a focus on achieving measurable business growth for their clients. WKND Digital collaborates with various businesses to produce campaigns that enhance brand identity and customer engagement through effective content and marketing strategies.

51 - 200 employees

🤝 B2B

📱 Media

📋 Description

• Join WKND, a boundary-pushing agency where data, creativity, and cutting-edge technology collide to deliver transformative results for our global clients. • As our Paid Media Manager, you’ll be at the forefront of innovation—driving strategic campaigns across major digital platforms, leading a high-impact media team, and shaping the future of performance marketing. • Lead the strategic development and execution of multi-channel paid media campaigns, including audience segmentation, targeting, messaging, budgeting, and optimization. • Ensure all strategies are aligned with business objectives and client goals, driving measurable outcomes across digital platforms. • Partner closely with creative teams—including designers, copywriters, and video producers—to ensure ad creatives are compelling, on-brand, and resonate with the target audience. • Set and maintain ambitious campaign benchmarks, continually monitoring, analyzing, and optimizing performance. • Take full ownership of campaign budgets, ensuring they are spent efficiently and in alignment with client goals. • Use advanced analytics platforms and tools to track key performance metrics across multiple channels and campaigns. • Serve as a primary point of contact for clients, ensuring transparent communication and regular updates on campaign performance. • Identify opportunities for campaign scaling and business expansion by analyzing trends, testing new strategies, and leveraging emerging technologies.

🎯 Requirements

• 5+ Years of Proven Leadership Experience • Lead a High-Impact Paid Media Team • Expert in Forecasting & Budgeting • Strategic Goal-Setting & Initiative-Driven • Thought Leadership & Collaborative Support • Accountability & Execution Excellence • Continuous Performance Enhancement • Bachelor’s degree in Marketing or a related field (required) • 5+ years of hands-on performance marketing experience in paid social (required) • 5+ years of management experience Leading a paid media, paid social team or equivalent. • Proven ability to scale campaigns, manage large budgets, and hit or exceed KPI targets. • Highly knowledgeable in bidding/targeting automation tools. • Proficient in Google Analytics and other ad management/testing tools. • Excellent project management and problem-solving capabilities. • Strong written and verbal communication skills for client-facing and internal collaboration. • Thrive in a fast-paced environment with evolving priorities. • Demonstrate a strong sense of ownership and time-management skills.

🏖️ Benefits

• Competitive Base Salary Calibrated to attract top talent who thrive under high expectations. • Generous Stock Options Align your success with the company’s trajectory and shared prosperity. • Performance-Based Bonuses Earn additional rewards for surpassing key design milestones and growth metrics. • Access to Advanced Development Tools & Resources Stay on the cutting edge with the latest AI-driven design technologies. • High-Performance Culture Be part of a team where your contributions are noticed, celebrated, and rewarded for driving real impact. • Healthcare & Wellness Options (Available upon request) Designed to support your well-being and peace of mind. • Flexible Work Environment Work remotely or in-office, as long as you meet deadlines and deliver exceptional results.