SEO Copywriter

Job not on LinkedIn

🕒 August 22

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 16%

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🗣️🇪🇸 Spanish Required

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Logo of Workana

Workana

51 - 200 employees

Founded 2012

👥 HR Tech

🏪 Marketplace

🎯 Recruiter

💰 Series C on 2024-02

HR Tech • Marketplace • Recruitment

Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.

📋 Description

• Create search engine-optimized content to drive organic traffic, improve brand visibility, and contribute to lead generation. • Develop SEO-optimized content, including blog posts, landing pages, articles, and guides, aligned with the inbound marketing strategy. • Conduct keyword research and search trend analysis. • Optimize existing content to improve its search engine rankings. • Collaborate with design and marketing teams to develop engaging, high-impact content. • Ensure consistency in the brand voice across all content. • Analyze content performance based on traffic, rankings, and conversions, and recommend continuous improvements. • Implement on-page SEO best practices, including meta tags, headings, and interlinking. • Work closely with marketing, product, and sales teams to align content with business objectives.

🎯 Requirements

• Previous experience as an SEO Copywriter, Content Writer, or in a similar role. • Strong knowledge of SEO, including on-page SEO and basic off-page SEO. • Experience using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms. • Excellent Spanish writing and spelling skills; English is a plus. • Ability to interpret data and turn insights into content actions. • Strong organizational skills and the ability to manage multiple projects simultaneously. • Preferred: Experience working at SaaS or technology companies. • Preferred: Knowledge of inbound marketing and marketing automation. • Preferred: Experience working with CMS platforms such as WordPress. • Preferred: Intermediate to advanced English proficiency.

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