Customer Marketing Manager

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Workleap

WebsiteLinkedInAll Job Openings

201 - 500 employees

👥 HR Tech

☁️ SaaS

⚡ Productivity

💰 Private Equity Round on 2023-06

HR Tech • SaaS • Productivity

Workleap is a company that provides an integrated platform designed to improve the employee experience by focusing on engagement, performance, and development. Their suite of products includes Officevibe, Pingboard, and various Learning Management Systems (LMS) that help businesses tackle challenges like hybrid work, onboarding, professional development, and performance management. Workleap aims to create happier and more productive workplaces by making it easier for HR teams to manage and enhance their HR strategies. With a customer base exceeding 20,000 leaders globally, Workleap offers tools that are easy to implement and integrate with existing HR and productivity systems.

📋 Description

• Own and drive customer marketing initiatives end-to-end, from identifying high-leverage cohorts to launching campaigns built on your messaging and creative directions; • Develop messaging and positioning for existing customers, with a particular focus on driving awareness and adoption of the Manager Agent among our existing base; • Build a content engine rooted in customer activity: surface stories, proof points, and product-in-action moments that feed back into the broader marketing system; • Carry new product and feature launches to the existing base, turning each release into adoption and deeper utilization of what customers already have; • Be the voice of the customer internally. Feed what you learn back to product, Customer Success, and marketing; • Collaborate with Customer Success and Sales to identify at-risk accounts, expansion opportunities, and customers ready for the next step — building the messaging, content, and plays that protect retention and drive upsell. • Design and execute engagement programs across owned channels (email, in-product, events, webinars) to turn happy customers into references and advocates. • Use AI to scale your output without compromising quality — automating what can be automated, moving faster, and elevating everything you produce above the generic AI baseline; • Track and report on commercial impact: deals influenced, expansion pipeline touched, and CSM-attributed activity driven by customer marketing.

🎯 Requirements

• 4+ years in customer marketing, product marketing, or a hybrid customer/PMM role in SaaS or tech; • Proven ability to translate positioning into messaging and marketing campaigns, tailored to specific audiences; • Track record of running marketing programs from conception to execution, shaping the idea, briefing creative, and shipping the work yourself when needed; • Comfort with data to segment audiences, spot where customers stall, and measure what your programs return; • Hands-on with HubSpot or a comparable CRM and marketing automation platform for segmentation, workflows, and performance tracking; • Strong cross-functional program ownership, able to keep several initiatives moving at once; • Fluent with AI as a practitioner, using it to do more and better work while keeping the output specific and sharp, never generic; • Leading and owning customer marketing, setting direction for your own programs.

🏖️ Benefits

• Annual bonus program. • LTIP program, share in Workleap's long-term growth. • RRSP + Family health insurance + telemedicine + annual wellness budget. • Flexible vacation policy. • Remote work, with access to our Montreal office. • In-person gathering twice a year. • Claude access, for everyone.