Integrated Marketing Manager, Culinary

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CSC Generation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🛒 Retail

🛍️ eCommerce

💰 Venture Round on 2019-01

Retail • eCommerce • AI

CSC Generation is a retail technology platform that enhances revenue growth and unit margin management through automation and AI. The company manages a diverse portfolio of 325,000 products online and receives over 10 million monthly page views across its brands. CSC Generation specializes in retail, ecommerce, and wholesale, with a commitment to expanding by acquiring successful brands. Founded in 2016 by Justin Yoshimura, CSC Generation has acquired several well-known brands including One Kings Lane and Sur La Table, and continues to seek out new brands to join its network. The company offers extensive career opportunities and focuses on creating an inspiring and challenging work environment.

📋 Description

• Develop integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences aligned with enterprise and GTM priorities. • Translate customer behavior, class performance data, and culinary trends into focused strategies that drive trial, repeat attendance, and class-to-hardgoods cross-sell. • Serve as Sur La Table's internal culinary authority — track food trends, ingredient moments, chef culture, and culinary media to inform integrated marketing strategy across all categories. • Identify relevant culinary trends (seasonal ingredients, cooking techniques, food movements, dining culture) and translate them into marketing opportunities: content angles, product storytelling, social hooks, partnerships, and campaign themes. • Develop and own integrated briefs for Culinary initiatives — including class launches, seasonal programs, chef and creator partnerships, and culinary-led brand moments — translating program insights and trend intelligence into clear, actionable direction for creative and channel teams. • Partner cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Culinary Programming to align messaging, timing, and execution across touchpoints. • Support quarterly and seasonal GTM planning with a Culinary lens, prioritizing initiatives based on customer impact, brand equity, and commercial opportunity. • Track performance of Culinary marketing initiatives in partnership with Marketing Ops and Analytics, using insights to optimize future planning, messaging strategy, and class experience design.

🎯 Requirements

• 5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, food, culinary, hospitality, or omnichannel organization. • Genuine culinary fluency required — a deep personal and professional understanding of food, cooking, culinary culture, and the food media landscape. This is not a role where culinary interest can be learned on the job. • Demonstrated experience developing customer-led, insight-driven marketing strategies that connect brand storytelling to commercial outcomes. • Proven ability to track and translate food and culinary trends into actionable marketing strategy across content, partnerships, product storytelling, and campaign themes. • Strong experience translating complex program or category needs into clear integrated briefs that guide creative and channel execution. • Proven ability to partner cross-functionally with Culinary, Store Operations, Merchandising, Creative, and Channel teams in a matrixed environment. • Solid understanding of omnichannel marketing — digital, social, email, in-store — and how channels work together to drive customer engagement. • Experience supporting seasonal or quarterly GTM planning and prioritization processes. • Strong strategic thinking, communication, and storytelling skills with the ability to align diverse stakeholders around a shared point of view. • Analytical, AI-first mindset with experience using performance insights to inform optimization and future planning.

🏖️ Benefits

• Competitive Benefits (US): Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands. • Competitive Benefits (Canada): Paid time off policies, RRSP match, medical, dental, and vision coverage, a variety of supplemental benefit options, and employee discounts across our portfolio of brands.