Customer Marketing Manager

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Workleap

WebsiteLinkedInAll Job Openings

201 - 500 employees

👥 HR Tech

☁️ SaaS

⚡ Productivity

💰 Private Equity Round on 2023-06

HR Tech • SaaS • Productivity

Workleap is a company that provides an integrated platform designed to improve the employee experience by focusing on engagement, performance, and development. Their suite of products includes Officevibe, Pingboard, and various Learning Management Systems (LMS) that help businesses tackle challenges like hybrid work, onboarding, professional development, and performance management. Workleap aims to create happier and more productive workplaces by making it easier for HR teams to manage and enhance their HR strategies. With a customer base exceeding 20,000 leaders globally, Workleap offers tools that are easy to implement and integrate with existing HR and productivity systems.

📋 Description

• Lead end-to-end customer marketing initiatives, from identifying high-potential cohorts to launching campaigns built around your messaging and creative direction; • Develop messaging and positioning for existing customers, with a particular focus on awareness and adoption of the Manager Agent within our customer base; • Build a content engine grounded in customer reality: uncover stories worth telling, reasons to believe in our products’ impact, and use cases that feed our broader marketing ecosystem; • Own product and feature launches to customers to drive adoption and increase user engagement with the product; • Be the voice of the customer internally — bring what you learn back to Product, Customer Success and Marketing; • Collaborate with Customer Success and Sales to identify at-risk customers, expansion opportunities, and customers ready for the next step, creating the messaging, content and tactics that protect retention and generate upsell; • Design and execute engagement programs across channels (email, in-product, events, webinars) to turn satisfied customers into references and advocates; • Use AI to produce more without sacrificing quality: automate where possible, move faster, and elevate everything you produce above generic AI output; • Measure and report commercial impact: influenced transactions, expansion pipeline affected, and CSM-attributed activity generated by customer marketing.

🎯 Requirements

• 4+ years in customer marketing, product marketing or a hybrid customer/PMM role in SaaS or tech; • Demonstrated ability to translate positioning into messaging and marketing campaigns tailored to specific audiences; • Proven experience running marketing programs from conception to execution: shaping the idea, writing, briefing creatives when needed, and delivering the work yourself most of the time; • Comfortable using data to segment audiences, identify customer friction points and measure the return on your programs; • Hands-on experience with HubSpot or a comparable CRM and marketing automation platform for segmentation, workflows and performance tracking; • Strong ability to manage cross-functional programs and drive multiple initiatives forward simultaneously; • Fluent usage of AI — using it to do more and better while keeping outputs precise, sharp and never generic.

🏖️ Benefits

• Annual bonus program. • LTIP program, participation in Workleap’s long-term growth. • Registered Retirement Savings Plan (RRSP) + group family insurance + telemedicine + annual wellness allowance. • Flexible vacation policy. • Remote work, with access to our Montreal offices. • In-person company gatherings twice a year. • Claude available to everyone.