Senior Director, Brand Strategy – Content

🕒 4 days ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $164k - $326k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Worldwide Clinical Trials

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Worldwide Clinical Trials is a global contract research organization (CRO) that provides comprehensive clinical trial services. They specialize in supporting studies across diverse therapeutic areas such as oncology, cardiology, and rare diseases. With over 30 years of experience, Worldwide Clinical Trials emphasizes personalized support and customized solutions throughout the entire lifecycle of drug development. Their services include clinical monitoring, data management, patient recruitment, and regulatory consulting, ensuring precision and tailored attention for each clinical trial.

📋 Description

• Lead the development and evolution of the corporate brand strategy • Own enterprise brand positioning, value proposition, and messaging architecture • Develop and execute an integrated content strategy aligned to business and growth priorities • Establish editorial priorities and annual content roadmaps • Own the company's narrative framework and key messaging platforms • Develop and maintain audience-specific messaging supporting corporate, therapeutic, and service-line priorities • Define, protect, and evolve the company's brand • Lead strategic content development to strengthen market perception, support commercial objectives, and reinforce market leadership • Drive brand strategy, messaging architecture, thought leadership, content strategy, and creative direction across the organization

🎯 Requirements

• 12+ years of experience in B2B marketing, brand strategy, content strategy, or related disciplines • Demonstrated success leading brand transformation or rebranding initiatives • Deep expertise in storytelling, messaging, thought leadership, and content development • Experience building and leading high-performing teams • Strong executive presence with the ability to influence senior stakeholders • Exceptional written, verbal, and presentation skills • Experience in professional services, healthcare, life sciences, CRO, or other complex B2B environments preferred

🏖️ Benefits

• Competitive benefits package depending on location • Inclusive and equitable workplace • Transparent compensation and pay equity