Director, Earned and Owned Strategy

🕒 September 18

🇺🇸 United States – Remote

💵 $118k - $130k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses • Oversee integrated Earned & Owned programs spanning SEO, Content Marketing, and broader strategic initiatives • Report to the Senior Director, Earned & Owned Strategy • Act as executive strategic lead on key accounts and be accountable for client success • Develop integrated earned strategy plans combining SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience • Provide strategic direction to channel managers • Translate complex business objectives into actionable roadmaps driving measurable performance outcomes • Oversee strategic frameworks for AI Search readiness • Integrate AI-driven insights into forecasting, prioritization, and creative planning across Earned channels • Partner with client, internal channel, and analytics teams to enhance workflows and reporting automation • Lead cross-functional planning across key content activations • Provide executive-level oversight of campaign ideation, launch, and measurement • Identify and capture new organic growth opportunities across search and local search ecosystems • Support business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities

🎯 Requirements

• Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role and/or brand-side organization • Experience managing integrated digital marketing campaigns leveraging cross-channel insights and collaboration • Working experience with Web Analytics and SEMRush or similar SEO platforms • Proven success managing large-scale, enterprise search and content transformation initiatives • Deep understanding of AI Search evolution and organic discoverability trends • Excellent time and project management skills • Ability to identify, prioritize, and respond to situations rapidly • Strong cross-functional collaboration skills • Exceptional presentation and executive communication skills • Confidence advising senior client leadership • Must be eligible to work in the United States; position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance • Additional voluntary insurance • Annual Class Pass credits • Annual performance bonus (not guaranteed; eligibility conditions apply)