Director, Paid Media Strategy – Franchise

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November 15

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Wpromote

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Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

201 - 500 employees

Founded 2001

📋 Description

• As a Director of Paid Media Strategy, you will serve as a key strategy lead within the agency, partnering with clients to address their business objectives through thoughtful integrated marketing strategy. • You will set the strategic vision across paid media channels, inclusive of media mix, audience strategy, creative strategy and measurement, working closely with channel teams to bring the strategy to life and with Client Services to build and maintain strong client relationships. • As an individual contributor, this role is dynamic and combines extreme ownership and autonomous decision-making, client-facing, boardroom presence, and thoughtful, collaborative internal strategic planning and problem solving to ensure, as a team and a company, we are continuing to grow.

🎯 Requirements

• 6-8 years of experience working in an agency environment with paid media advertising, comprising of multi-channel experience preferred (TV, print, search, social, programmatic) • Extensive experience developing, optimizing, analyzing and reporting on paid campaigns across brand and performance objectives • Proven ability in leading cross-channel client engagements with minimal oversight • Experience working closely with a given client’s additional agency partners on integrated strategy, planning, and measurement • A track record of partnering with analytics teams on granular program tracking and performance dashboard creation • Experience working on full funnel clients with national to regional/local application (ex: Co-op businesses) • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly • Effective time management and project management skills • Bachelor’s degree in marketing, Communications, or related field

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!