Paid Media Specialist – B2B

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November 25

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Yellow Card App

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Fintech • Payments • Finance

Yellow Card App is a pan-African fintech company operating in 20 countries. It is the largest and first licensed Stablecoin on-ramp/off-ramp on the African continent, offering secure and cost-effective solutions for businesses to buy and sell Stablecoins like USDT, USDC, and PYUSD using local currency. The platform facilitates borderless transactions and business payments through their Payments API and Widget, targeting businesses of all sizes. Yellow Card ensures secure and seamless financial operations across Africa with an emphasis on digital assets and mobile money integration.

51 - 200 employees

💳 Fintech

💸 Finance

💰 $40M Series B on 2022-09

📋 Description

• Design and execute paid media campaigns tailored to B2B audiences, targeting decision-makers such as CFOs, finance teams, treasury managers, and business owners across African, global, and emerging markets • Develop and manage account-based marketing (ABM) campaigns to engage high-value enterprise prospects and institutional clients • Implement and manage paid media campaigns from conception to execution, ensuring alignment with B2B sales objectives, pipeline generation, and revenue goals • Develop compelling ad creatives with the Creative Team that speak to business pain points, ROI, and enterprise value propositions, continuously optimizing based on performance data, A/B testing, and B2B best practices • Utilize advanced targeting techniques, including job titles, company size, industry verticals, and firmographic data, to reach specific business segments and decision-makers • Manage advertising budgets effectively across longer sales cycles, making data-driven decisions to optimize cost-per-lead (CPL), cost-per-qualified-lead, and customer acquisition cost (CAC) • Expertly navigate B2B-focused paid media platforms such as LinkedIn Ads, Google Ads, programmatic display, and retargeting platforms, staying updated on new features and B2B best practices • Utilize analytics tools to monitor and analyze campaign performance with a focus on lead quality, pipeline contribution, and revenue attribution, providing regular reports with actionable insights • Conduct A/B testing and experimentation on ad creatives, copy, landing pages, and targeting parameters to optimize campaign performance and lead quality • Collaborate with Sales and Revenue teams to ensure marketing-qualified leads (MQLs) meet criteria and contribute to the sales pipeline, implementing feedback loops for continuous improvement • Collaborate with the creative team to ensure ad creatives communicate enterprise value, trust, security, and compliance (key considerations for B2B buyers) • Collaborate with the UX/UI and product teams to implement conversion rate optimization (CRO) strategies for B2B landing pages, demo request forms, and lead capture mechanisms • Experience with setting up and managing outbound emails/marketing campaigns, and LinkedIn outreach automation platforms • Assist in setting up and optimizing landing pages for specific B2B campaigns, webinars, Impact Reports, events, and demo requests • Stay informed about B2B marketing trends, enterprise buyer behavior, industry developments in African fintech, and emerging technologies in the paid media landscape

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field • Proven technical experience as a Paid Media Specialist with 7+ years of demonstrable B2B marketing expertise. • Proficiency in managing B2B-focused campaigns on platforms such as LinkedIn Ads, Google Ads (Search & Display), programmatic platforms, and other B2B channels • Strong analytical skills and experience with SEO and marketing analytics tools (Google Analytics, attribution platforms, CRM integration) • Experience with account-based marketing (ABM), strategies, and tools • Budget Management, CAC per MQL & ROAS Management • Excellent communication, stakeholder management, and attention to detail • Understanding of B2B sales cycles, multi-touch attribution models, and awareness of wider marketing strategies and campaigns • Experience working in fintech, cryptocurrency, stablecoin, payments, or enterprise SaaS.

🏖️ Benefits

• Impactful and Purposeful Work: You will be helping to drive financial inclusion across Africa. • Remote-First Flexibility: We embrace a fully remote work environment. • Global & Diverse Team: You will have the opportunity to work with talented professionals from 25+ countries across the world, in a multicultural and collaborative environment. • Learning & Development: Access to resources, support, and autonomy to grow professionally. • Mental Health Support Services: Your mental well-being matters to us. • Competitive compensation and meaningful health coverage, and all full-time employees are participants in our stock option plan.