Lead Consumer Marketing Specialist

🔥 21 hours ago

🇺🇸 United States – Remote

💵 $100k - $130k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Yelp

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

🍽️ Food & Beverage

🏨 Hospitality

📣 Marketing

Food & Beverage • Hospitality • Marketing

Yelp is a platform that connects people with great local businesses, allowing users to write and share reviews of a variety of services including restaurants, boutiques, salons, dentists, mechanics, plumbers, and more. With approximately 155 million cumulative reviews contributed by users, Yelp enhances the consumer experience by bringing traditional word-of-mouth recommendations online.

📋 Description

• Support the RepairPal function of Yelp’s business • Own and execute B2C omni-channel content marketing initiatives and campaigns across the customer journey • Produce creative engagement and conversion efforts across social media, email, SMS, search, RepairPal, Yelp, and other platforms • Support external and internal marketing efforts to drive engagement, conversions, and retention • Partner with the Marketing Manager on execution planning, quarterly goal-setting, and strategy • Drive consumer engagement, shop traffic, and business KPIs • Collaborate with Product and internal and external partner teams on co-branded, consumer-facing marketing materials • Develop, maintain, and distribute turnkey marketing assets and toolkits for partners and RepairPal Certified shops • Write and publish consumer-facing content across blog, email, print, social, and web channels • Build, manage, and optimize data-driven email campaigns in HubSpot • Monitor and report on campaign effectiveness and use data to refine strategies and improve results • Stay current on marketing trends, automotive industry developments, and the competitive landscape

🎯 Requirements

• 4+ years of experience in digital marketing, focused on consumer-facing campaigns, performance measurement, and deadline-driven execution • SaaS background preferred • Ability to develop effective B2C marketing strategies and compelling consumer-focused content • Exceptional writing, storytelling, and communication skills • Experience producing brand-aligned, multi-channel content and adapting tone for different audiences • Basic visual design skills • Proficiency in HubSpot for email marketing, automation, list segmentation, CRM management, and reporting • Strong computer skills, including Google Suite, Salesforce, and related marketing tools • Understanding of email, social media, SEO, CTAs, customer journey mapping, and channel-appropriate content • Ability to balance strategy and execution, collaborate with stakeholders, and adapt based on feedback • Highly organized and detail-oriented; able to manage multiple projects independently in a remote environment • Background in or enthusiasm for the automotive industry and automotive technology is a plus • Portfolio showcasing professionally executed marketing materials, published work for real brands, measurable audience engagement, and business impact • Ability to execute responsibilities with the highest level of integrity

🏖️ Benefits

• Full medical, vision, and dental effective the first day • 15 days PTO, increasing with 2+ years of tenure • 12 paid holidays • One floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan • Remote work arrangement • Travel opportunities to partner meetings, industry events, and trade shows

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