Manager, Marketing Operations

🕒 October 2

🇺🇸 United States – Remote

💵 $109k - $184k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Yelp

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

🍽️ Food & Beverage

🏨 Hospitality

📣 Marketing

Food & Beverage • Hospitality • Marketing

Yelp is a platform that connects people with great local businesses, allowing users to write and share reviews of a variety of services including restaurants, boutiques, salons, dentists, mechanics, plumbers, and more. With approximately 155 million cumulative reviews contributed by users, Yelp enhances the consumer experience by bringing traditional word-of-mouth recommendations online.

📋 Description

• Lead and develop a Marketing Operations team responsible for campaign enablement, marketing automation, QA, deliverability, troubleshooting, MarTech operations, workflow improvement, and selected marketing web operations • Manage planning, prioritization, and execution over a three-month-plus horizon • Tie campaign and operational backlog to business priorities, lifecycle goals, stakeholder needs, and measurable outcomes • Oversee end-to-end campaign operations from intake and scoping through sprint planning, requirements gathering, timeline management, QA, launch coordination, post-launch issue resolution, and performance feedback • Partner with Marketing Technology, Product, Engineering, Analytics, Lifecycle Marketing, Creative, and Campaign Operations teams • Maintain scalable, reliable, and AI-enabled MarTech infrastructure • Own platform health, deliverability, and issue-resolution processes • Lead root cause analysis and coordinate resolution of platform, campaign, data, deliverability, and tracking issues • Coordinate landing page updates, CMS workflows, deployment readiness, tagging and tracking, accessibility, performance monitoring, launch QA, and troubleshooting • Drive continuous improvement through AI, automation, experimentation, and scalable workflows • Identify opportunities to reduce manual work, improve campaign quality, strengthen analytics, and increase team productivity while maintaining accuracy, compliance, and operational control

🎯 Requirements

• Several years of experience in marketing operations, revenue operations, marketing automation/technology, web operations, or a related function • Experience managing or formally leading team members • Hands-on experience with marketing automation platforms such as Braze, SFMC, Marketo, or similar • Understanding of campaign logic, audience segmentation, personalization, QA, deliverability, reporting, and data-driven campaign execution • Familiarity with MarTech infrastructure and technical operations, including automation, data flows, integrations, reporting requirements, platform troubleshooting, and UAT coordination • Strong project management and communication skills • Experience with requirements gathering, timeline management, stakeholder alignment, risk mitigation, and escalation management • Familiarity with AI, automation, experimentation frameworks, or advanced analytics • Experience designing or rolling out AI-powered workflows, automation playbooks, campaign QA tools, intake automation, experimentation workflows, web QA processes, or reporting systems • Working knowledge of marketing web operations, including CMS workflows, landing page QA, tracking implementation, Google Tag Manager, Google Analytics, conversion pixels, UTM governance, accessibility considerations, and Core Web Vitals • Ability to collaborate with Product, Engineering, Analytics, and Marketing Technology teams • Experience with SQL, structured data, campaign data models, APIs, integrations, or data pipelines is nice to have • Experience with enterprise CMS platforms such as WordPress, Drupal, Adobe Experience Manager, Contentful, Webflow, or similar is nice to have • Familiarity with HTML, CSS, JavaScript, redirects, metadata, page templates, or structured content is nice to have • Experience developing channel analytics frameworks, deliverability benchmarks, operational scorecards, web performance dashboards, or campaign reporting is nice to have

🏖️ Benefits

• Full medical, vision, and dental effective the first day • 15 days PTO, increasing with 2+ years of tenure • 12 paid holidays plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan • Bonus may be offered