Product Marketing Manager

🕒 September 9

🌵 Arizona, California, +21 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🌶️ New Mexico – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $120k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Yourgi Pet

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

Healthcare • Food & Beverage • Consulting

Yourgi Pet is a consumer-facing pet care platform that connects pet owners with a verified network of caregivers and pet care locations for services like boarding, daycare, dog walking, grooming, veterinary care, and training. The company offers an app and online booking system, background-checked professionals, 24/7 booking, location search, webcam monitoring, and a rewards program to simplify scheduling and managing pet care across multiple U. S. locations.

📋 Description

• Own go-to-market for Yourgi Connect • Define and refine the ideal customer profile for independent boarders, dog walkers, house sitters, and daycares • Build positioning and messaging that addresses inertia and phone/text booking • Own the go-to-market and launch plan for the "first 100 businesses free for 6 months" offer • Translate product capabilities into value propositions focused on revenue, time savings, and bookings • Shape messaging for skeptical, non-technical business owners while preserving their control • Partner with Product on roadmap input using prospective and early customer feedback • Develop launch assets including landing page copy, sales collateral, case studies, demo narratives, and campaign messaging • Define and track launch success metrics including provider sign-ups, activation, booking volume, and pipeline contribution • Act as the internal voice of the Connect customer • Collaborate with Product, engineering, GTM/Revenue, and SDR teams

🎯 Requirements

• 5+ years previous experience as product marketing manager for software sold into local/SMB service businesses • Pet services software experience is a strong plus • Track record of taking a product from "built" to "launched and generating pipeline" • Experience with new product line or 0-to-1 initiative is ideal • Experience in a category-creation context is ideal • Comfort building ICP and positioning from scratch • Strong cross-functional collaboration with Product, GTM/Revenue, and SDRs • Sharp, adaptable writing • Bias toward talking to prospective Connect customers and understanding their workflows • Experience marketing to non-digitally native small business owners is a nice to have • Familiarity with local SEO, Google Business Profile, or similar tools is a nice to have • Experience launching a freemium or limited-time free-tier offer is a nice to have • Experience building sales enablement alongside an SDR or outbound team is a nice to have • Must be authorized to work in the US • No visa sponsorship

🏖️ Benefits

• Bonus • Equal employment opportunities • Reasonable accommodations for applicants with disabilities