Performance Marketing Manager

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November 12

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YouSet

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Finance • Fintech • Insurance

YouSet is a damage insurance brokerage firm that enables users to compare and buy home, car, condo, and tenant insurance from top Canadian insurance companies quickly and efficiently online. With YouSet’s automated platform, users can receive real-time insurance quotes and unlock exclusive rates and discounts. Our technology is trusted by over 250,000 users and streamlines the insurance shopping process, saving clients an average of 29% on their policies. YouSet operates in Quebec and Ontario and is registered with AMF in Quebec and RIBO in Ontario.

11 - 50 employees

💸 Finance

💳 Fintech

💰 Pre Seed Round on 2022-08

📋 Description

• Drive new revenue from qualified leads. • Develop and supervise media strategy across Google Ads and Meta Ads. • Write compelling ad copy, define creative concepts, and collaborate with agency for asset production. • Oversee campaign setup, audience segmentation, bid strategies, and budget pacing. • Continuously A/B test creatives, messaging, targeting, and placements. • Create detailed briefs for UGC creators. • Review and optimize ad creatives to ensure messaging-market fit. • Build a library of tested hooks, formats, and offers to improve scalability. • Collaborate with the content/brand team to align paid ads with broader campaigns. • Own performance dashboards: build, maintain, and automate reporting in GA4, Looker Studio, or similar. • Ensure data integrity through proper tagging. • Conduct cohort and funnel analysis to measure CPA, CAC:LTV, and ROAS. • Identify and validate new acquisition channels. • Run time-boxed experiments with clear success criteria. • Build a testing roadmap and document learnings. • Coordinate with SEO/content team to ensure paid and organic alignment.

🎯 Requirements

• 5+ years of experience in performance or growth marketing with deep expertise across Paid Search & Paid Social. • Proven track record managing $100k+/month across Google, Meta and other key platforms, with a primary focus on lead generation. • Experience managing external agencies & freelancers. • Strong grasp of CPA, ROAS, LTV and unit economics. • Advanced Google Sheets/Excel skills and data fluency (GA4, attribution, cohort analysis). • Meta Blueprint or Google Ads certified is a plus. • Excellent written and spoken English; French is a plus.

🏖️ Benefits

• Competitive compensation + stock options • Up to 5 weeks of vacation per year • 100% remote or downtown Montreal office • Work abroad for up to 90 days per year • Comprehensive health, dental, vision & life insurance • Unlimited sick & mental health days • Paid parental leave (4 months top-up) • Sponsored team activities & events • Flexible start date (the sooner the better!)