Senior Marketing Data Scientist

🕒 October 8

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📊 Data Scientist

👻 Ghost score 10%

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Zepz

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2021

💳 Fintech

👥 B2C

💰 $165M Debt Financing - Zepz on 2025-03

Fintech • B2C

Zepz is a fintech company that operates digital remittance brands (notably WorldRemit and Sendwave) offering fast, secure, mobile-first cross-border money transfer services for consumers. The company emphasizes fair, fast and flexible payments, a world-class customer experience, and global reach — enabling app-based transfers to over 130 countries, with reported volumes of about $10 billion transferred and 50 million customer transactions in 2020 across more than 5,000 corridors. Zepz positions itself as customer-focused and growth-oriented, with hundreds of employees and multiple international offices supporting consumer remittances primarily to regions such as Africa and Asia.

📋 Description

• Report to the Head of Insights • Develop analytics to evaluate marketing effectiveness and ROI using Marketing Mix Modeling, attribution modeling, customer lifetime value, and experimentation • Apply causal inference techniques, including difference-in-differences, propensity score matching, and uplift modeling, to isolate marketing impact and support strategic planning • Automate training and deployment of updated models • Ensure model outputs are tested, automated, scalable, documented, and monitored for drift • Create insight-ready datasets from raw data by building automated data-cleaning pipelines • Build and support self-serve analytics dashboards • Support the marketing team with campaign analysis, data requirements, training, and ad-hoc analysis • Communicate complex analytical findings clearly and actionably to executive stakeholders • Collaborate cross-functionally and drive high-impact projects end-to-end as an individual contributor

🎯 Requirements

• Bachelor’s or Master’s degree in Mathematics, Statistics, Economics, Data Science or a related field • 5–10 years of experience in marketing analytics or performance marketing measurement • Expertise in Marketing Mix Modeling and attribution techniques, with demonstrated real-world application • Proficiency in SQL and data-visualisation tools • Proficiency in Python • Demonstrated experience building open-source Marketing Mix Models such as Robyn, Meridian, or LightweightMMM • Deep understanding of the marketing funnel and channels • Strong project management and stakeholder communication skills • Ability to work independently and lead high-impact projects end-to-end • Genuine curiosity about AI and its applications in the work area • Practical professional experience using AI tools • Strong AI literacy, including prompting and critical evaluation of AI-generated output • Awareness of ethical and responsible AI use, especially regarding sensitive data, customer experience, and compliance • Prior experience using Claude is nice-to-have but not essential

🏖️ Benefits

• Unlimited annual leave • Great healthcare • Employee discounts • Flexible remote-first work within your employing country • Location-specific perks • High-trust work environment and support to excel