Zeta Global
SaaS • Artificial Intelligence • B2B
Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.
1001 - 5000 employees
Founded 2007
☁️ SaaS
🤖 Artificial Intelligence
🤝 B2B
💰 Post-IPO Debt on 2024-09
Director, Programmatic Activation
6 days ago
Zeta Global
SaaS • Artificial Intelligence • B2B
Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.
1001 - 5000 employees
Founded 2007
☁️ SaaS
🤖 Artificial Intelligence
🤝 B2B
💰 Post-IPO Debt on 2024-09
📋 Description
• Deploy and optimize DSP budgets across programmatic channels, delivering market-leading performance for your campaign portfolio. • Oversee a team of traders to drive performance, accuracy, and accountability at scale. • Partner with Client Success and Analytics teams to align client needs with our media approach. • Ensure minimal errors in tagging, targeting, and pacing. • Consistently exceed campaign objectives while identifying margin expansion opportunities. • Provide clear optimization notes and forward-looking guidance to internal and client partners. • Master internal systems and tools for order management and internal communications.
🎯 Requirements
• 5+ years of hands-on experience with a major DSP, such as Xandr, DV360, The Trade Desk, Viant, Yahoo, or Amazon DSP • Management experience in a programmatic media role • Knowledge of CM360, rich media vendors, site pixels, and web debugging tools • Understanding of media metrics and KPIs such as CPM/dCPM/CPA/CPCV/CPLPV and attention • Demonstrated track record of effectively optimizing to goals • Deep knowledge of auction mechanics, supply, and the broader programmatic ecosystem • Demonstrated analytical ability and an extreme attention to detail • High proficiency in MS Excel
🏖️ Benefits
• Unlimited PTO • Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
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