Growth & Performance Marketing Manager – Beauty & Skincare

🔥 23 minutes ago

🗣️🇩🇪 German Required

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Logo of 111brands GmbH

111brands GmbH

11 - 50 employees

💄 Beauty

🛍️ eCommerce

👥 B2C

Beauty • eCommerce • B2C

111brands GmbH is a Germany-based direct-to-consumer beauty and skincare retailer operating an online shop that sells serums, salicylic acid products, microneedling/dermaroller devices, masks, eyelash and styling products, and curated beauty bundles. The site emphasizes promotions, customer reviews, fast European shipping, multiple payment options (PayPal, Klarna), and offers services like private label and wholesale/retail partnerships. The brand highlights product efficacy, sustainability, and skincare guidance (quizzes, usage tips) alongside typical e-commerce features (cart, announcements, trust badges).

📋 Description

• You manage our performance creatives on Meta. • You will gradually take on the operational leadership of our marketing team — copywriter, video editor, and, over time, additional areas. • You build and optimize our funnel architecture (landing pages, product pages, checkout flow) in coordination with creative. • You identify new levers — channels, angles, markets, product bundles — and present them with concrete implementation plans. • You analyze relevant KPIs, draw clear conclusions, and run marketing based on data, not gut feeling.

🎯 Requirements

• 3+ years of experience in performance marketing or growth at DTC/e-commerce • Hands-on depth in Meta Ads and direct response creative processes • Proven track record: brands you have operationally built or scaled • Experience managing small teams (copy, video, creators) • Strong funnel thinking and conversion optimization skills • Experience with AI-supported workflows in creative production (must have) • You are both hands-on and strategic

🏖️ Benefits

• Flexible working • Remote work from the DACH time zone

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