Digital Marketing Specialist, Advanced Graphic Design

🔥 1 hour ago

🇰🇪 Kenya – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 15%

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Accor

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10,000+ employees

Founded 1967

🏨 Hospitality

🛍️ eCommerce

✈️ Travel

Hospitality • eCommerce • Travel

Accor is a world-leading hospitality group that operates a portfolio of various hotel brands across the globe. With a focus on providing personalized services and innovative hospitality solutions, Accor aims to inspire new ways for travelers to experience the world. The company is committed to sustainable practices and building inclusive environments, leveraging its strong team and brand ecosystem to set trends in the hospitality industry.

📋 Description

• Implement approved website content, packages, promotions, campaign pages, links and calls to action across both property websites • Monitor website presentation, user journeys, outdated content, broken links, booking engine clicks and conversion actions across desktop and mobile • Implement approved SEO and AEO requirements, including page structure, metadata, headings, internal links and structured content • Support campaign tracking through UTM parameters, campaign codes and analytics • Recommend practical website and conversion improvements • Set up, monitor and optimize approved paid-search and paid-social campaigns within agreed objectives, audiences, budgets and brand requirements • Produce advanced, brand-compliant creative work in Adobe Creative Cloud, including presentations, brochures, factsheets, maps, itineraries, packages and trade collateral • Prepare master artwork, editable files, print-ready and digital-ready outputs, and channel adaptations with version control • Retouch and optimize approved imagery and edit professional short-form and campaign video • Produce assets for leisure, corporate, MICE, food and beverage, events, incentive travel and approved 2027 priority projects • Submit completed output for brand-compliance review before publication • Maintain a live project tracker covering priorities, briefs, deadlines, approvals, status, completed work and constraints • Translate approved commercial briefs into visual hierarchy, calls to action and channel-appropriate formats • Verify rates, dates, inclusions, exclusions and booking terms before final production • Flag missing copy, assets, pricing, approvals, data or technical access and provide realistic delivery timelines • Protect original source files, maintain working versions and return completed assets for approval and central storage

🎯 Requirements

• Proven experience in digital marketing and advanced graphic design, supported by a professional portfolio • Advanced proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator and InDesign • Video capability in Premiere Pro and/or After Effects • Demonstrated ability to produce luxury, hospitality, travel or premium-brand creative work • Practical website content-management experience • Sound understanding of responsive design and user journeys • Working knowledge of SEO, AEO, metadata optimization, analytics and conversion reporting • Experience setting up, monitoring and optimizing paid search and/or paid social campaigns • Strong typography, layout, color, image-retouching, print-production and digital-production skills • Excellent English, proofreading, project-management, prioritization and version-control skills • A relevant qualification in digital marketing, graphic design, visual communication or a related field is preferred

🏖️ Benefits

• Employees can work remotely • Regular virtual meetings • Frequent sitting and computer-based work throughout the contracted working period

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